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Creative

Wow, Tom Hardy is Looking Old in This Canal+ Ad

BETC and Tim Bullock offer an amusing take on Christopher Nolan’s ‘Dunkirk’

Wow, Tom Hardy is Looking Old in This Canal+ Ad

In an amusing spot for Canal+, BETC has offered up a fresh take of Christopher Nolan’s epic ‘Dunkirk’.

This new version is almost true to the original, except the pilots seem to have aged a bit… but despite their advanced age, failing bladders, trembling hands and half-blindness, they heroically stick in there and play their part.

The result is a slightly tragi-comic and the message is clear – don’t let films grow old before watching them. Luckily for its subscribers, CANAL+ has the first broadcast rights on major films in France.

To produce the spot BETC teamed up with director Tim Bullock and Insurrection, while Mathematic provided special effects. The film will be broadcast on TV, in cinemas and on social media.


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Client

Brand: Canal+

Client Management: Mathilde Villette, Céline Pontygayot, Eugénie Rodrigues, Julie Bonnecarrere

Creative Agency

Creative Agency: BETC

Copywriter: Chrystel Jung

Art Director: Romain Ducos

Executive Creative Director: Stéphane Xiberras

TV Producer: Isabelle Menard

Agency Management: Bertille Toledano, Guillaume Espinet, Marie Lequime, Thibault Cuisiniez, Ténée Diouf

Strategic Planner: Guillaume Martin

Production Company

Production Company: Insurrection Paris

Director: Tim Bullock

Post Production / VFX

Post Production Company: Mathematic

Sound

Sound Company: Schmooze

Category: Publications and media , Tv and radio

Genre: Action , Comedy , Dialogue , In-camera effects , Visual VFX