World Luxury Awards 2024 Winners Announced

The World Luxury Awards 2024, the only global awards program exclusively focused on creative excellence in luxury communication, has announced this year’s winners. The event honors achievements in advertising, branding, and digital storytelling, reflecting the high standards of craftsmanship and innovation within the luxury sector.

Luxury Communication in Focus

Luxury branding operates in a unique domain, combining marketing with the aspiration of exclusivity and cultural significance. This year’s awards once again highlighted how leading brands differentiate themselves through thoughtful narratives and innovative campaigns.

The 2024 winners include Chanel, Dom Pérignon, Porsche, Cartier, and Estée Lauder, among others. Their campaigns demonstrate a commitment to elevating their brand identities while maintaining the distinct characteristics of luxury.

Notable Winners and Campaigns

Some of the standout winners include: Chanel, which won in the Perfume & Cosmetics category for its Gabrielle Chanel campaign. Created by Builders Club London, the campaign employed visuals and animations to emphasise the essence of its signature products and Gabrielle Chanel’s legacy. 

Dom Pérignon, awarded in the Beverages & Food category, was recognised for its website, developed by Numbered. The project focused on creating an immersive visual and auditory experience that aligned with the brand’s core aesthetics.

Porsche received Gold in Branding & Visual Identity for its Korea-inspired Taycan Turbo K-Edition. Developed by J4D, the project incorporated elements of Korean culture into the design, blending tradition with the brand’s modern identity.

Phillips Auction House was acknowledged for a campaign promoting rare and unique timepieces, including Cartier clocks. The effort combined marketing reach with elements of storytelling, underscoring the craftsmanship behind the pieces.

Award Overview

Other Gold Winners included the brands Estée Lauder, Ritz Carlton, YSL, Kopke – The Oldest Port Wine House, Campari, Kaya Palazzo, Sujan Sher Bagh, The Macallan.

At its 16th edition, the World Luxury Awards recognised 12 campaigns with outstanding creative achievements, spanning categories such as Fashion, Perfume, Automotive, and Jewelry. The awards highlight how premium brands use communication not only to market their products but also to build cultural and aspirational value.

To see the full list of this year's winners, please visit here.