World Aquatics Selects 160over90 to Bring 2025 World Aquatics Championships to Life

160over90 has been appointed the cultural marketing agency partner for the 2025 World Aquatics Championships taking place in Singapore.

Under the agreement, which was awarded as part of a competitive pitch, 160over90 will create and implement a new brand visual identity, which includes developing the event logo, tagline and mascot design. The brand identity will additionally be supported across social and digital content, website creation, experiential services, paid media, KOL, PR and communications. The agency will deliver the services over the course of the next 15 months, culminating with the championships.

Singapore will be the first city in Southeast Asia to host the World Aquatics Championships when it takes place there between July 11th – August 3rd, 2025. Over 2,500 athletes representing World Aquatics’ 210 national member federations are expected to compete across six sports including swimming, diving, water polo, artistic swimming, open water swimming, and high diving.

“The World Aquatics Championships - Singapore 2025, and its Masters Championships edition, is going to be a milestone occasion for all Singaporeans. We cannot wait to showcase the best of Singapore to the global audience and generate enthusiasm for everyone to participate and witness the event,” said Amy Chong, director of communications, marketing and sponsorship for World Aquatics Championships - Singapore 2025. “We’re confident that 160over90, backed by the power of the Endeavor network, will help us deliver a Championships to remember.”

“We’re honoured to be delivering a full-scope cultural marketing strategy for the 2025 World Aquatics in Singapore,” said Ed Horne, president of 160over90. “Our team across the globe has depths of experience working with the most high-profile sports organizations and federations, and we’re excited to bring this renowned event to life for audiences live in Singapore and online around the world.”