WorkJam Hires the Hive as Creative AOR

WorkJam, a leading digital platform that helps organisations manage their frontline workforces, has hired The Hive as its creative Agency-of-Record.

The Hive’s assignment begins with creating a new brand positioning and brand identity to support WorkJam’s category leadership. The Hive will also help to redesign the WorkJam website, showcasing the new brand look and voice.

WorkJam is a digital frontline workplace; a super app designed to streamline workflows for organisations with large frontline workforces. WorkJam removes the inefficiencies and frustrations from day-to-day processes for managers, HQ and frontline workers. A comprehensive, all-in-one solution, WorkJam is used by global leaders around the world.

“In a world where many organisations rely on multiple point solutions, unsafe social media apps or paper, managers often struggle to communicate, manage and measure workflows that are essential to business health” says Louise Clements, CMO. “We were impressed by The Hive’s track record in bringing simple, human language to complexity and in building distinctive brands that capture attention.”

“WorkJam is a truly unique and dynamic product,” says The Hive CEO Josie Daga.“Now we have the opportunity to show how the power of a brand platform can drive business beyond their product story.”

The website, with WorkJam’s new brand look and voice, is set to launch Summer 2025