Work of the Week: 14/10/22
Mercedes Benz has gone back in time with its most recent campaign, focusing on where its name comes from. As it turns out, it all began with one little girl who inspired her father. Working with Merkley+Partners, the car brand latest spot celebrates girls named Mercedes, in a homage to Emil Jellinek’s daughter, who inspired Emil and his partner Karl Benz to enter their motorised vehicles into races with the same name. From 1902 to now, girls have taken the name and this campaign celebrates the past through present-day Mercedes.
A Highland cow, a motorbike and the great Scottish countryside - what better way to feature the freedom and power of Virgin Media Wi-Fi? Partnering with VCCP and Untold Studios, the broadband provider gave us some serious hair envy as a majestic cow drives its way through the Scottish Highlands. With its hair blowing in the wind, Patrick Swayze playing in the background, and not a care in the world, a sense of freedom – and excellent VFX – take over.
This week, Uber Eats said ‘Embrace the Art of Doing Less’ as its new campaign launched. With three unique characters dancing through their homes, sporting bolo ties and making the most of a beautiful manicure, the feeling of downtime was not lost on us. Working with Mother and director Andreas Nilsson, the colourful, eye-catching spots are sure to make you consider a takeaway.
For these campaigns and more, keep reading below.
Mercedes Benz - I Am Mercedes
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Mercedes Benz and agency Merkley+Partners took a look back in time to find the origin of the brand’s name, while celebrating the International Day of the Girl. Rooted within a father’s love for his daughter, Emil Jellinek - a visionary and entrepreneur - worked with Karl Benz, entering their vehicles into races under the name ‘Mercedes’ - a homage to Emil’s daughter. The rest, as they say, is history.
Virgin Media - Highland Rider
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In a liberating spot from Virgin Media and VCCP, a highland cow takes the journey of its life through the Scottish Highlands. Riding a motorbike, with the wind blowing through its fur and ‘She’s Like The Wind’ by Patrick Swayze playing in the background, the Highlands become the backdrop for freedom, and of course, fast Wi-Fi.
Uber Eats - Embrace the Art of Doing Less
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Andreas Nilsson directs Uber Eats’ latest campaign this week, in a spot from agency Mother. The trio of campaign vignettes celebrate the art of relaxation, time to yourself and quirkiness. We see three characters embrace ordering food and using their free time to indulge in all of their favourite hobbies and activities. It begs the question, ‘what would you do with that time?’.
Meta - Step Up
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Launching in the Philippines and collaborating with local Philippine creative agencies, AMV BBDO and BBDO Guerrero, the new campaign features several Filipino social groups, including basketball players, graffiti artists and drag queens. The films tap into vibrant and diverse communities and the spot was directed by Paolo Abrihan, a native of the country. Using Meta’s apps, Instagram, Facebook and Messenger, each group of people are able to express themselves freely.
Puma - Fearless
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Neymar Jr, Antoine Griezmann, Memphis Depay and more feature in PUMA’s 2022 World Cup campaign. The spot, created with the production company Hamlet, showcases the invincible spirit of the 'PUMA Fam' as the brand champions fearlessness. Taking the audience through the day-to-day life of university students, as they repeat the mantra of fearlessness and reaffirming that with positivity, the protagonists embody their footballing heroes.
Fox Sports - World Cup Campaign
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Bringing the festive spirit to the 2022 World Cup, John Hamm's sexy Santa and Mariah Carey show us how sport and the holiday season are a perfect mix. With footballers sitting atop Christmas trees, football shirts being replaced with woolly football jumpers and footballer players having a Christmas roast, it all feels rather right. Seems like we really did need a sexy Santa.
SickKids Foundation - House of Legends
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The SickKids Foundation worked with Cossette to launch the ‘House of Legends’ campaign, showcasing the patients, doctors, nurses, researchers and healthcare workers who are real-life superheroes. With the aim of rallying around to support the construction of a new hospital, the Foundation will be publicly raising money for the new building, as it anticipates reaching its goal by March of 2023.
