Brent Hill Named CMO of Brisbane 2032 Olympic Games

Former Tourism Fiji CEO Brent Hill has been appointed chief marketing officer for the Brisbane 2032 Olympic and Paralympic Games, following a global search for the role. He will begin in November, seven years out from the event.

Brent will oversee the development and execution of brand assets, marketing and experiential campaigns, as well as live sites across Australia and abroad, in what will be Brisbane’s biggest moment on the global stage.

Brisbane 2032 CEO Cindy Hook said Brent’s appointment comes at a pivotal moment. 

“We have the opportunity of a lifetime to highlight Brisbane and Queensland on the world stage in 2032, as millions visit and billions tune in to witness one of the biggest sporting occasions and a truly unifying event,” Cindy said.

“Having Brent’s global marketing and tourism experience positions us to maximise the opportunities the Games will afford, including supporting lasting legacies for Brisbane, Queensland and beyond.

“Brent has a strong track record in executing global strategic campaigns and activations. I’m looking forward to working with him and the broader team to bring our brand to life, particularly as we prepare to become the next Summer Olympic and Paralympic Games Host after LA28.”

Brisbane 2032 president Andrew Liveris said, “We have a multi-billion dollar Games to market and our attraction and perception will be crucial on a local, national and international level.

“Brent has significant experience focusing widespread attention on specific campaigns, leading teams to deliver effective and sustained marketing and brand awareness and capturing hearts and minds for a unified cause.”

Brent, who finished his role at Tourism Fiji last month, said of his new role, “As a proud Australian, I vividly remember the excitement across the country 25 years ago as Sydney and communities across this country celebrated our home Games.

“In 2032, the world’s attention will be on Brisbane and Queensland and we have an incredible opportunity to elevate the city and state on the global stage like never before.

“I can’t wait to promote the wealth of accolades, people and experiences that makes us unique and attracts millions of people to our shores every year.”

Brent took the helm of Tourism Fiji in the midst of the pandemic, working closely with the Fijian government to reopen borders with the campaign ‘Fiji is Open for Happiness’. Two weeks ago, the brand appointed Havas Red to its PR and influencer account.

Prior to Tourism Fiji, Hill served as CMO of the South Australian Tourism Commission and held senior marketing positions across tourism, government, finance, retail, and telecommunications.