The best creative picks of this week share messages of embracing change no matter how ground-shattering it is, cooking spaghetti in the most epic way possible, the importance of civic space and much more, writes LBB’s Zoe Antonov
This week’s favourites are surely not lacking in creativity. Leading home improvement and garden retailer B&Q collaborated with Uncommon to launch their new brand campaign that leaves viewers confident in the brand’s promise that changing your home makes your life better. Under the name ‘Change. Made Easier.’ the campaign is in line with B&Q’s unmatched efficiency in helping its customers make whatever changes they need, whenever they need them. The film, leading the campaign, also reflects the confidence and ease with which B&Q shoppers can quite literally flip their world around with the help of their favourite home retailer, by utilising some great music and show-stopping visuals.
Among the other top creative picks of the week is a pro bono industry team effort between TANK Worldwide and Grey Canada, inspired by President Zelensky’s speech to the Canadian Parliament, some mouth-watering spaghetti visuals, puppets against Prostate Cancer, Mother’s Day reinvisioned and much more. Check them out below.
B&Q Makes Life's Big Changes Simple in Striking Film from Uncommon
In B&Q’s campaign film ‘Flip’ we see a woman flip her house around, literally, as her life also goes through major changes. Following the exciting news that she is awaiting her second child, she boldly takes control of her surroundings with only one thing on her mind - her new baby arriving! With one click on her phone, through B&Q’s DIY app, we see her home start taking a brand new shape. Accompanied by David Bowie’s ‘Sound and Vision’, audiences watch as books fall from shelves, the flooring tilts, and the house flips 180 degrees. Depicting our protagonist taking her confident leap to change, the film utilises some masterfully designed visuals and depicts B&Q’s promise to customers - to always help them change their lives with ease.
Powerful Ukrainian Aid Campaign Imagines Toronto City Under Attack
In Tank WW and Grey Canada’s short-but-striking collaboration, Canadian audiences are exposed to what iconic landmarks in Toronto and Montreal would look like if Canada was under the unprecedented attacks that have been aimed at Ukrainian cities for now more than two months. Powerful and inspired by President Zelensky’s speech to the Canadian Parliament, the campaign boldly tells viewers: “Feel this: what we feel every day.”
Pasta Is Reborn into the Universe in Stunning Barilla Campaign from Publicis Italy
This is it! The ‘Big Bang’ of flavours. Shot by director Phillipe André, this campaign by Publicis Italy for Barilla shows us the most epic way to cook pasta, with some truly stunning visuals against a backdrop of classical music. It’s what we all imagine when we boil spaghetti.
Powerful Print Campaign for IFEX Fights for Protection of Civic Spaces
Coinciding with World Press Freedom day (3rd of May), this campaign by Good&Ready for IFEX, the global network defending and promoting free expression, promotes the value of protecting civic space. Utilising OOH advertising, the campaign reminds us that we cannot have press freedom without the protection of civic space.
Cider Brand Savanna Tells the Spicy Story of Chakalaka Norris in Nando’s Campaign
Introducing Savanna Chilled Chilli, the widely-loved by South Africans, dry Savanna cider. The brand has collaborated with Nandos to produce a truly spicy campaign. With Chakalaka Norris as the protagonist of the film, it is difficult not to be persuaded by the equally funny and well written ad, and end up craving something ‘Spicy. But chilled.’
LALCEC's Quirky Prostate Cancer Animation Reminds You to 'Don't Fear the Finger'
Many cancers are treatable and have a high survival rate for patients, if they are caught in time. This is why the world rallies together every year during the World Day of Prostate Cancer, to remind male audiences to get their regular checks. Grey Argentina took a bit of a different approach this year, by utilising puppetry, and doing it in the best way possible. To remind you to not miss your check, the campaign tells men to “Not fear the finger.”
BSSP’s Mother’s Day Tribute Honours Every Type of Mum
It’s not difficult to look around and realise that late capitalism has transformed every holiday, no matter how heartfelt, into a money-making machine - including Mother’s Day. Flowers, cards and presents fly around with essentially no meaning and feed into overconsumption. The team at Butler, Shine, Stern & Partners (BSSP) took a very different approach ahead of the holiday this year - a spot that puts together mums of all kinds.
BONAQUA Rethinks the Value of Water for Latest Campaign
BONAQUA’s campaign ‘Live ‘Till the Last Drop’ celebrates the physical moments that make us thirsty and embraces the messiness of chugging down water in those crucial few seconds that we have all experienced after being parched. Taking the awkward out of gulping water when you really need to - and celebrating these moments instead - the short films are sure to make you thirsty.