Now that the Lunar New Year is well and truly rung in, the next advertising extravaganza – the Super Bowl – is upon us. It’s actually still over a week away, but the teasers are already enough to get ad nerds around the world pumped up. Some heavy hitters are already confirmed, from Guy Fieri to Arnold Schwarzenegger. It’s going to be a big deal this year, and we’re excited to see it unravel.
But one piece of creativity impressed us even more than the glitz around the Big Game - a potentially historic intervention of Lebanese newspaper AnNahar in the country’s electoral process. Government officials have claimed that shortages of goods such as paper and ink might cancel the vote. So AnNahar helpfully stepped up, not publishing an edition for the first day in 88 years so that the saved paper and ink could be used for ballots. Of course, this move is great for the newspaper’s brand, but this is advertising with real purpose - a tangible act to the benefit of democracy. The ball’s in the government’s court now. And the world will be watching.
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