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Work of the Week: 02/06/23


From the daringly funny to the seriously contemplative, from beautiful billboards to NBA stars gracing the court, this week’s creativity is truly borderless, writes LBB’s Nisna Mahtani

Work of the Week: 02/06/23

Ranging from funny to thought-provoking, and taking us on a journey from the USA to Australia and across the African continent, creativity has travelled far and wide this week.

In Australia, the PepsiCo company launched a mobile billboard across several fast food chains in a very cheeky campaign which showed its sense of humour. As a man in a PepsiCo van drove into the parking lots of fast food restaurants, a portable Pepsi Max sign emerged and was placed right next to the logos of the known food chains. Eventually being shut down by employees, it certainly didn’t go down without causing a conversation. 

Elsewhere, the German Road Safety Council enlisted director François Rousselet to create a cinematic thriller highlighting the importance of road safety, Red Baron took a not so subtle shot at a certain password-policing streaming service, and McDonald’s prioritised ‘Frequent Fryers’ by giving them the chance to win a holiday.

Those and more feature in this week’s best picks, have a look for yourself below.

Pepsi Max - Tastes Better

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On International Burger Day (May 28th), the PepsiCo company and Special Group Melbourne decided to shake things up in a chuckle worthy campaign showing why ‘food tastes better with Pepsi Max’. Taking a custom van to McDonald’s branches, Hungry Jacks, Five Guys and more across Australia, you couldn’t help but laugh at the attempt to get the message out there. As a giant Pepsi Max sign emerged from out of the van and made its way next to fast food chain logos, many had their cameras out to capture the moment.

German Road Safety Council - No Answer

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Director François Rousselet’s thriller takes us on an emotional journey through the evening of a father who can’t seem to reach his daughter. It's a rollercoaster as viewers experience the anticipation, the worry, and ultimately, the knowledge that she’s safe, having driven without answering her phone. Working alongside the German Road Safety Council/Federal Ministry for Digital and Transport/Runter vom Gas, the spot by agency Scholz & Friends has a simple, underlying message: '#donttextanddrive'.

Red Baron - Pizza Sharing

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Poking fun at a certain streaming network that has recently cracked down on password sharing, pizza company Red Baron and TBWA\Chiat\Day LA show us how they want everyone to share the frozen pizza with friends and family - while establishing its sense of humour. In the familiar looking campaign, simply type in an address and ‘Get Pizza’ from the closest location to you – through a voucher code – no fuss, no hassle and no password police needed. Combining TV and movie watching with pizza, it’s a delicious combo to share. 

McDonald’s - Frequent Fryers

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Are you a frequent fryer? No, that wasn’t a typo - I’m referring to fries, chips, pommes frites if you will. In a campaign by fast food giant McDonald’s Canada, it’s bringing all things fries and flying to create a brand new offering for the MyMcDonald’s Rewards app. With the new campaign (on a very pink flight) comes the opportunity to win a trip abroad, just by chowing down on your favourite sides and claiming rewards. Targeted at the gen z demographic, the brand and agency Cossette were determined to engage the audience. 

Heathrow Airport - Flightpath Symmetry

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There’s nothing more satisfying than some beautiful OOH billboards featuring flightpath symmetry, which is exactly what Heathrow Airport is delivering with its latest campaign. Shining a light on the African destinations the flight provider travels to, we see beaches, deserts, safari and more as we’re taken on a visual journey through the landscapes. Working with agency St Luke’s, this campaign comes after the first instalment of the spot which shined a light on ski destinations.

JBL - Peaks on Peaks

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Directed by Jackson Tisi and featuring Greek-Nigerian NBA star Giannis Antetokounmpo, the speaker and headphone brand JBL takes the audience from the mountains to the basketball courts as we follow the player's journey. Hearing a range of music aligning with Giannis’ person life, the headphones play a vital role in being the soundtrack to every moment. With dynamic shots following the NBA player’s every dribble and dunk, it’s an immersive experience brought to life by sound. 

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LBB Editorial, Fri, 02 Jun 2023 18:00:00 GMT