Work of the Week: 01/09/2023

What happens when you combine K-pop, shots of crispy, fried mandu (and other Korean comfort food staples), and a touch of choreographed dance? Well, the answer is on full display in this spot for Korea’s largest food brand, bibigo, created by Wieden+Kennedy Tokyo and directed by PRETTYBIRD UK's Lucrecia Taormina. Set to a custom track encouraging users to ‘bibigogogo!’, it’s fun, sassily celebrates the joys of ‘bapsang’, and all in all, is as funky as a plate of perfectly fermented kimchi. 

Food stops are an integral aspect of any road trip. But, when you live in what’s geographically the world’s second largest country, they’re extra important. This is something McDonald’s Canada and Cossette were keenly aware of, as they created a new run of OOH ads to celebrate the joys of staving off the ‘are we there yet’ and the ‘I’m huuuuuuungry’ lines that, far too often, crop up from the backseat. Uniquely tailored to various provincial audiences, the creative zooms in on the lower section of the iconic golden arches, turning them into destination points with, naturally, McDonald’s food options in the middle. Undoubtedly a fun reminder that just because you’re going the distance, doesn’t mean you can’t have a break along the way.

You’ve heard of getting stoned. But have you heard of getting ‘limestoned’? According to Strike Anywhere and Rambler - which uses limestone to filter its sparkling water - it’s actually quite simple, and seems pretty awesome, if not immensely serene. Pop a can, take a drink, and in no time, you too will be able to feel the limestone talkin' as you float downstream while sitting naked in an inflatable, holding a guitar… or something to that effect. 

What if there was a way to save on both Uber, and Uber Eats simultaneously? That’d be a pretty great talking point, right? Earn some credit amongst your friends for showing them this amazing opportunity, be seen as a financially savvy person - what’s not to love? Well, for a start, choosing really inopportune moments to share this information. As demonstrated across three spots by Joe Public Cape Town and They Films director Grant De Sousa, sharing this information immediately following a breakup, while waxing someone’s chest, or as mid-boxing match advice may not be entirely optimal, even if the fact is ‘too good not to tell someone’. 

With the new season of ‘The Great British Bake Off’ coming soon, 4creative wanted to bring the anticipation to all new levels. The result was a new film which follows the escapades and capers of a cheerful group of ingredients on their way to the ‘Bake Off’ tent. From raspberries to eggs, chocolate to flour, everyone works together in joyous, animated harmony… all to be brutally cracked, beaten and snapped in half - still to much delight from said ingredients - as they accomplish their dream of being turned into a delicious-looking cake. 

Fact of the day: the global fossil fuel industry extracts enough oil to fill a rugby stadium every 3 hours and 37 minutes. That’s a crazy amount, and undoubtedly, the environmental impact of this is pretty significant - a point made by Greenpeace in its newest film by Studio Birthplace (represented by Park Village in the UK). Capitalising on the attention surrounding the upcoming Rugby World Cup, the visual validation of this statistic is immensely powerful, especially in juxtaposition with the traditional sports commentary running at the same time. This culminates in a shot of oil flowing over the top of the stadium as cars drive by, serving as a poignant way to target and call out fossil fuel giant and event sponsor, TotalEnergies.

To highlight the release of its PIXMA printer range, Canon Europe teamed up with VCCP to celebrate the chaotic nature of modern day life, and the way in which work and personal lives continue to blur together. Whether it’s being a life admin or a work admin, creating maps to campsites or mood boards for wedding dresses, or capturing the struggles of removing blue paint from the floor - you know, the stuff of life - the brand will always be around to play its part consistently and reliably, even if everything else is anything but that. 

What is the national sport of Australia? It’s a big question, and, according to TAB, The Monkeys, and FINCH director Nick Ball, not an easy one to answer. To prove this, a three-minute spot was made which demonstrates just how many beloved sports exist within the country, and just how hard it is to choose one. From news stations to pubs, athletes on the field to the entirely distinguished and entirely (probably) fictional scientists at the ‘Australian Research Centre’, everyone feels the need to offer their two cents, arguing and spiralling way out of control - a celebration of both the real debate, and the passion with which Australians treat sport as a whole. 

To demonstrate its ability to connect social care managers with nurses, carers and support workers, technology company Florence partnered with SNAP LDN and VCCP Media to launch a new series of OOH. Speaking directly to the stresses and problems faced by busy care managers who are looking for a better alternative to filling their shifts than via traditional recruitment companies, the campaign walks the line of steering clear of the politics of the industry, while still addressing the issue head-on, with a very snappy ‘We give a shift’ slogan.