Woot! Selects Zulu Alpha Kilo as Its Agency of Record

U.S. Internet retailer, Woot! – a subsidiary of amazon – has appointed Zulu Alpha Kilo as their strategy, creative & design, and production partner. The move is set to transform Woot’s online shopping platform as they approach their 20th anniversary.

Woot! is the original daily deals site, founded in 2004 before being acquired by Amazon in 2010. They are based in Carrollton, Texas and offer special daily deals and other limited time offers across seven categories, including computers, electronics, home and sporting goods, plus original t-shirts, on Woot.com. Over the last 19 years, they have built a very strong and loyal following from bargain hunters across America.

As part of the new assignment, the Z.A.K. team is tasked with developing a fundamental brand strategy and positioning, a unique design identity system, and finally, a breakthrough creative platform to relaunch the internet retailer across the U.S. The work will be led by the agency’s West coast office in Vancouver.

“As we entered into our 20th year of operations, we wanted to make a big statement for the brand and help expand the business and we’re excited to be partnering with a company like Zulu Alpha Kilo,” said Arsalan Ahmed, chief marketing officer of Woot! “When meeting with Z.A.K., we could quickly see their passion and successful track record for launching great brands that required strategic strength, design expertise and out of the box creative thinking.”

This new assignment comes on the heels of a successful year where the Vancouver office partnered with AT2, while launching initiatives for ferry company, Hullo!, Save-On-Foods, Destination BC, and a campaign for Vancity Original’s bid to bring an NBA franchise back to the city.

“This is such a fun and incredible brand and team to be partnering with,” said David Tremblay, managing director of Zulu Alpha Kilo, Vancouver. “The opportunity to shift the eCommerce space with a brand that is hungry and quirky is going to be special. We can’t wait to help shape the next phase of their growth.”