Wongdoody Opens New York Office

WONGDOODY, a U.S.-based, full-service creative and consumer insights agency, today announced the ad shop opened a Manhattan office based in the World Trade Center. As the agency’s third location - the other long-established studios are based in Los Angeles and Seattle - New York will offer a specific emphasis on digital transformation for brands.   

The agency has already won its first assignments in the City including work for one of the top 5 banks in the U.S. and a leading global cosmetics brand. WONGDOODY will add twenty full time people to the new office by the end of the year, in addition to long time WONGDOODY staffers relocating to support the expansion.

In bringing its culture of marketing innovation to the East Coast, WONGDOODY is geographically broadening its offering as a maker of the brand platform of the future.  Global industries, including New York City-centric ones such as financial institutions, telecommunications, consumer electronics, healthcare and consumer packaged goods, will benefit from the agency’s continued commitment to innovative thinking, talent and creativity.  

“With this expansion, we are extending our expertise in digital transformation and holistic brand experience to the East Coast,” commented Ben Wiener, CEO, WONGDOODY. “Our new office further cements our commitment to bringing innovative thinking, globally recognised creative talent and creativity to clients around the world.  We’re thrilled with the new creative possibilities our New York presence will bring to clients as we provide them with the agency model required by modern CMOs.” 

WONGDOODY’s successful and longstanding presence in the industry culminated most recently in the agency’s acquisition by Infosys, a global leader in consulting, technology and next-generation services.

The agency’s culture of innovation, further fueled by its partnership with Infosys, includes in-house marketing consultancy June Cleaver is Dead’s “The Mother Board.”  This proprietary, global agile insights platform will now take centre stage in New York for a global audience of marketers seeking ways to better advertise to the misrepresented audience of Modern Moms. The Mother Board provides first-hand insights from thousands of mom subgroups, offering a look into the behaviours of modern moms and the profound psychographic shifts in the ways moms shop.