W+K Portland's New Nike Campaign Inspires Us to Go Hard or Go Home

Nike Australia recently launched a new brand campaign titled “No Turning Back” focused on reawakening the Aussie spirit of playing sport like there’s nothing to lose and embracing a ‘Just Do It’ attitude.

A series of four films― “Cliff,” “Museum,” “Crusher” and “Handcuffs”―feature everyday athletes as well as Australian rugby league player James Tedesco and Australian distance runner Gen Lacaze going to great lengths to remove (and in some cases, destroy) the easy way out.

The campaign is supported by a giant outdoor and digital campaign in and around Sydney, including the highly sought after Glebe Sydney silos and the iconic MCG in Melbourne.