senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

W+K Portland Slam Dunks with Nike Basketball and LeBron James

26/10/2016
96
Share
Agency celebrates young guns with inspiring new spot directed by Mark Romanek

The NBA has never been more exciting, unpredictable and fun. Storylines change faster than they can be written, and every day shows us something we’ve never seen before – LeBron James' Cavs shocking the world when they came back from a 3-1 deficit in the NBA Finals to win it all, or the 5’9” juggernaut, Isaiah Thomas, showing us that all giants don’t have to be giant.

This year Nike Basketball is celebrating both the young guns, and the established players who continually change the game.

The campaign from W+K Portland kicks off as the Cavaliers begin defending their championship on opening night. Their come-out-of-nowhere story, and LeBron’s chase-down block, were an inspiration for the campaign launch film, "Come Out of Nowhere." The spot will run in a multi-channel media flight including TNT, ESPN, Snapchat, YouTube, Facebook, Instagram, Twitter and NBA2K.

Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from
Nummies
Nat Geo Wild
26/12/2024
1
0
Lift Off
BlueChew
26/12/2024
2
0
Mi Amor
The Pokémon Company
26/12/2024
2
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0