W+K London Intro Us to Mabel the Pug

Wieden+Kennedy London has launched a new campaign for mobile network Three's pay as you go network, in which we are introduced to Mabel, a most adorable little pug. Complete with Granny-knitted birthday cake woolly hat and sim card medallion, Mabel is on a mission to make pay as you go a serious business - and with that diddy face, who's to say she won't succeed?

 

The TVC was directed by The Sniper Twins of Smuggler, VFX by MPC and it was edited by Stitch. 

Credits

CLIENT                Three
PROJECT NAME    Pay As You Go / Pug 321
    

Agency: W+K LONDON
Creative Directors    Dan Norris & Ray Shaughnessy
Creative     Caroline Riiis
Copywriter    
Art Director    
Producer    
Account Director    Nick Owen
Account Managers    Matt Owen & Sophy Woltman
Executive Creative Directors    Tony Davidson / Kim Papworth
Agency Executive Producer    Danielle Stewart
Planner    Jennifer Lewis

PRODUCTION
Production Company    Smuggler
Director    The Sniper Twins
Interactive Producer    Silvan Humphries
TV Producer    Matt Bellingham & Madeline Smith
Executive Producer    Dannie Stewart
Line Producer    Debbie Ninnis (Smuggler)
Director of Photography    Daniel Bronks

EDITORIAL 
Editorial Company    Stitch
Editor    Andy McGraw
Post Producer    
Post Executive Producer    

VFX
VFX Company    MPC
VFX Supervisor    
Flame Artist    Marcus Moffat & Fraser Cleland
VFX Producer    Chris Allen
Titles/Graphics    Jon Harris @ W+K London

MUSIC + SOUND DESIGN
Music+Sound Company    Siren
Composer     Stuart Hancock
Sound Designer    
Song (if applicable)    The Pug
Producer    Sean Atherton

MIX
Mix Company    Wave
Mixer    Aaron Reynolds
Producer    Amber Clayton