senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

W+K and Three's Dolph-a-sloth is the Cutest Thing You'll See Today

06/07/2017
2.7k
Share
John Goodman lends his voice to new ad launching Three’s new Go Binge service

Wieden+Kennedy London and Three mobile have created the dolph-a-sloth, a half-dolphin, half-sloth hybrid, to launch Three’s new Go Binge service.

The dolph-a-sloth embodies the feeling Three’s customers will experience when taking advantage of the disruptive Go Binge offering. Three’s pioneering new Go Binge offering allows binge-obsessed customers to watch and listen to popular services including Netflix, TVPlayer, SoundCloud and Deezer, without fear of exceeding their data limit.

In the latest of Three's visually stunning CGI films, we see the magical transformation from dolphin to dolph-a-sloth as it dips, dives and somersaults through an infinite landscape. 


The 60-second film, which features a voiceover by the inimitable John Goodman, is launching today alongside extensive cinema, out-of-home, digital, social and print advertising in a media plan devised by Mindshare.

Dave Day and Larry Seftel, creative directors at Wieden+Kennedy London, said: “Go Binge is the second in a series of exciting initiatives from Three. This time they're offering TV and music streaming without using any of your data allowance. And it feels as good as this guy, half dolphin, half sloth, having the time of his life. We've had the privilege of working with a seriously talented team of animators at The Mill and we're really excited about the final product.”

Neil Davies, Executive Creative Director at The Mill, added: “It was great to see animators and concept artists let loose and go crazy to create this dolph-a-sloth and the fantastical world it inhabits. A fantastic, fun, creative project, a pleasure to work alongside the teams at MJZ and Wieden+Kennedy London and an amazing job from the whole team.”

SIGN UP FOR OUR NEWSLETTER
Work from Wieden+Kennedy London
Visual Identity- Hero Film
Eurovision 2025
30/04/2025
Visual Identity- Stories Example
Eurovision 2025
30/04/2025
Visual Identity- Key Visual
Eurovision 2025
30/04/2025
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0