WithFeeling Celebrates International Recognition at Creativepool Annual 2024

WithFeeling, a leading music and sound agency, proudly announced its win at the prestigious Creativepool Annual 2024 for the People’s Choice Award. This accolade comes in recognition of their outstanding work for twofour54 Studios’ ‘Destination Imagination’ campaign, which reimagined the classic ‘Pure Imagination’ with a majestic orchestral piece infused with original music and intricate sound design.

The Creativepool Annual 2024, held at the newly named Sinfonia Smith Square in London, is renowned for celebrating excellence in creativity, bringing together the best agencies, brands, and talents from across the globe. This year’s event was marked by innovation, with the introduction of new categories and honours reflecting the evolving creative landscape.

A Testament to Creativity and Innovation from the UAE

The winning project, in collaboration with twofour54 Studios, demonstrated WithFeeling’s commitment to blending musical innovation with storytelling. The agency's approach combined reverence for the original ‘Pure Imagination’ song with bold creativity, resulting in an immersive experience that captivated audiences and highlighted the cinematic flair of Abu Dhabi.

Chris Atkins, managing director of WithFeeling, expressed his excitement about the win, stating, "We were thrilled to receive this award, especially being recognised internationally outside of the UAE. It’s a testament to the talent in this region, particularly in sound. We have more exciting projects in the pipeline, and we believe they will continue to make waves and win awards.”

Adding to this sentiment, Joe Dickinson, chief music officer at WithFeeling, shared his gratitude, "We have to say a big thanks to Good Stills and Home Abu Dhabi for choosing us for this project. They really believed in us and pushed us all the way to make this amazing!”

The Power of Sonic Branding and Global Recognition

The People’s Choice Award, decided by tens of thousands of votes from the global creative community, underscores WithFeeling’s position as a leader in sonic branding and sound design. This win highlights the agency's ability to create memorable and engaging soundscapes that enhance brand identity and resonate with diverse audiences.

Joe Dickinson and Harrison King, the composers behind the winning piece, alongside sound designer Chris Atkins, showcased their exceptional skill in creating a unique sound experience that transports viewers into the heart of the narrative. This collaboration emphasises WithFeeling’s dedication to innovation and excellence in every project.

Creativepool Annual 2024: A Celebration of the Industry's Best

This year’s Creativepool Annual was a landmark event, featuring the largest celebration of creative talent in its history with 350 winners, including a record-breaking 34 Gold awards. Reflecting on the ever-evolving creative landscape, the event introduced new categories such as Art, Artificial Intelligence, Self-Initiated, and Spatial Design.

The event, held at Sinfonia Smith Square, was far from a traditional award ceremony, offering an evening of free-flowing creativity, conversation, and celebration among the global creative community.