WithFeeling Brings Beautiful Sound to the Islamic Arts Biennale

WithFeeling worked with APCO Worldwide and dot Pomelo to create the sonic identity for ongoing The Islamic Arts Biennale titled 'Awwal Bait'

In its inaugural edition, the Islamic Arts Biennale brings together centuries of faith and artistic expression. Taking centre stage at the iconic Hajj Terminal of King Abdulaziz International Airport in Jeddah, the Biennale celebrates cultural, intellectual, and artistic achievements that trace their origins to the House of Allah, Awwal Bait ('First House').

WithFeeling were thrilled to share their latest sonic branding project titled 'Awwal Bait' which means 'First House' for the Islamic Arts Biennale in Jeddah, in collaboration with clients APCO.

Managing director, Chris Atkins said, "Our team was tasked with developing a sonic identity that encapsulated the event's feel and with our hour long composed theme, enabled attendees to become fully immersed in the experience through sound."

WithFeeling co-founder also said, "The result is a catchy, Saudi-inspired sonic identity that incorporates real oud, which we recorded specifically for this project. We are thrilled to hear the sonic identity we developed being used at the event and in all of the Islamic Arts Biennale's social media campaigns and content."

WithFeeling continue to push forward and paint beautiful spaces with sound and give a sound to brands in the region.

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