Wing Introduces YoloSweater.com

You may have noticed that ugly holiday sweaters are no longer just sweaters from the 80’s and 90’s we all hated (but secretly loved). They’ve morphed into somewhat of a cultural phenomenon for retailers like Urban Outfitters, and even celebrities like Justin Bieber, Kanye West and Taylor Swift wear them.

 

This holiday season, full-service Hispanic agency Wing has decided to get families into the holiday spirit by introducing the YOLO Holiday Sweater to appeal to both younger and older generations. The agency produced a video and website, which includes a DIY knitting template that will make it easy for you and yours to stitch the a holiday sweater with a cool, modern twist. The video and template features characters that resemble Internet meme’s–making any web-savvy adolescent eager to wear one – and also features a few dance moves from viral video sensation Psy.

 

 

Credits

 

Chief Creative Officer: Renata Florio

Creatives: Aurora Morfin, Anthoni Mendoza, Marc Duran

Associate Creative Director: Aurora Morfin, Alvaro Naddeo

Producer: Itzie Moline

 

Videographer: Timothy Dougherty

Engineer: Gennaro Scarpelli

 

Production Company: Rooftop2 Productions                                     

Director: Scott Lasky                                                                                                                                      

Director of Photography                                                                                                                              

Executive producer: Ryan Halkett/Scott Lasky                                                   

Line Producer: Scott Lasky                                                                          

 

Editing House: Sandpiper Editorial

Editor: Joe Canestro                      

Producer: Joe Canestro