Zac Ella directs the latest campaign for McDonald’s Winning Sips.

The spot represents that feeling of your first thirst-quenching sip, paired with the rush of the chance of winning millions of feel-good prizes with McDonalds. 

In true Zac Ella fashion, the spot is fresh and engaging- peppered with clever transitions and fun camera work, and even a cheeky cameo at the end. ‘Winning Sips’ goes live on March 29th, running for four weeks in the UK. Customers can reveal one of three winning outcomes by peeling back the game piece to play. The film will go live across TV, and is supported by OOH, radio, press and social.