VIA has launched a new campaign in partnership with HearingLife, a leader in delivering life-changing, personalised hearing care, to highlight the urgent need for people to care for their hearing. 

Titled 'Live Life to Your Fullest', the year-long campaign seeks to educate Americans about the importance of caring for your hearing and getting hearing tests, as well as ways to identify hearing loss in your loved ones. To do this, Hearing Life partnered with iconic actor, author, producer, director and musician William Shatner. 

The campaign will be placed in both broadcast and digital outlets, including a national television commercial created by VIA, a web page featuring hearing tips and facts, and social media content encouraging consumers to take care of their hearing health beginning with a hearing test. The work consists of a 60-second direct response-style ad, as well as 30 and 15-second versions. The creative targets the modern senior, one that feels 10-20 years younger than they are, striving to live active and vibrant lives. 

“Some things you’ll never miss until they’re gone. And grating, ugly sounds might one day become beautiful if we lose our hearing. That’s the truth," said Teddy Stoecklein, creative lead at VIA.

William Shatner said: “Proactive health habits are so important to living a long and healthy life. For me, especially as I struggled with tinnitus, taking care of my hearing has been a big part of living life to the fullest with my family and in my career, allowing me to enjoy every special moment,” said William Shatner. “When I met with the audiologist from HearingLife and saw her dedication and commitment, it was truly inspiring. I realized the care that HearingLife provides can be life-changing for so many.”