Klondike Asks What Your Hometown Would do for a Klondike Bar in Latest Campaign

Portland Maine-based creative agency, VIA, has launched a new campaign for the iconic ice cream bar brand, Klondike. 

For decades, Klondike has been asking consumers what they would do for a Klondike, and they’ve done it – they’ve acted like primates, they’ve shaved eyebrows, they’ve named their children after this infamous product – but now it’s time to raise the stakes. It’s time to turn the dial up to 11 and ask, what would you and the rest of your hometown do for a Klondike bar?

Klondike has laid the gauntlet on social media, asking people what their hometown would do for a Klondike bar. TV and OLV campaign will add to the excitement by showing all of the wild and crazy things hometowns could do for a Klondike, with a familiar feeling host, acting as a storm chaser and seeking out these outrageous events – a giant slingshot, a human dino, floating the local librarian using only helium balloons – the bar has officially been raised!   

This campaign extends the already strong equity of the 'What Would You Do' campaign, but capitalises on the power of community and bringing people together, adding a new layer and building meaning behind the storied campaign. 

The pursuit of a Klondike has been largely an individual endeavor for years. This year, Klondike is leveraging the power of community, of the greater whole, to raise the stakes on what consumers will do for the perfect combination of ice cream and chocolate (and cones, sandwiches and shakes too!).