Wild Bear Rampages for Chobani Greek Yoghurt

In their first collaboration, Chobani and Droga5 kick off Chobani’s new brand platform, “How Matters,” through its first-ever Super Bowl ad, ‘Ransacked.’ 

“How Matters” encapsulates Chobani’s mantra and mission to make nutritious, delicious foods with only natural ingredients accessible to everyone everywhere -- and making the world a better place while doing it. 

The ‘Ransacked’ spot is being supported by a social media program and a redesign of Chobani.com. 

A cup of yogurt won’t change the world, but how we make it might. 

Credits

Client: Chobani

Campaign Title: How Matters

Launch Date: Ransacked

Agency: Droga5 NY

Creative Chairman: David Droga 

Chief Creative Officer: Ted Royer 

Creative Directors: Rick Dodds/Steve Howell

Art Director:  Karen Short

Head of Integrated Production: Sally-Ann Dale 

Head of Broadcast Production: Ben Davies 

Producer: Sam Kilbreth

Chief Strategy Officer: Jonny Bauer

Group Planning Director: Donny Jensen

Head of Digital Strategy: Chet Gulland

Digital Strategy Director: George Bennett

Group Communications Strategy Director: Colleen Leddy 

Communications Strategist: William de Lannoy

Group Account Director: Whitney Radia 

Account Director: Megan Gokey

Client: Chobani Greek Yogurt

Chief Marketing Officer: Peter McGuinness

Senior VP of Brand Marketing: Brad Charron

VP of Brand Communications: Josh Dean 

Director of Brand Communications: Jessica Lauria

Production Company: Smuggler

Director: Ivan Zacharias

DOP: Jan Velicky

Partner: Brian Carmody

Partner: Patrick Milling Smith

Executive Producer: Allison Kunzman 

Line Producer: Nick Landon

Editorial: Robota

Editor: Filip Malasek

Post Production: The Mill NY

On Set Supervision: Hitesh Patel 

VFX Supervisor:  Richard Lyons

Color: Adam Scott (The Mill LA) 

Executive Producer: Sean Costelloe 

Executive Producer: Zu Al-Kadiri

Music Research: Good Ear Music Supervision (GEMS)

Music Researcher: Andrew Kahn

Track Clearance/Licensing: Wool & Tusk - Rob Kaplan, Aaron Mercer

Sound: Sonic Union

Designer/Mixer: David Papa

Bear: Bear With Us, Calgary, Canada

Owner/Trainer: Ruth LaBarge