Wicked Smart Editing and a Catchy Backing Track Make This Indian Tourism Ad

Tourists have a habit of taking very similar pictures in front of noteworthy places. And Ogilvy India has exactly that trend to thank for its rather sweet, energetic campaign for Madhya Pradesh Tourism, the tourism board for the large Central Indian state.

The spot is made up of a dazzling amount of what appears to be a mixture of genuine tourist photos and some others that look captured specifically for the film. Wicked smart editing and an infectiously catchy backing track are the icing on the cake. 

Check it out below.