White Square 2020 Announces Winners
On July 9th, the Award Ceremony of the winners of one of the largest creative events in Europe – International Advertising Festival White Square, which this year was the first time held online and performed on the international stage under the slogan Time to Win! This year, 937 entries from participants from 31 countries competed for festival awards in Creativity, Branding, Creative Effectiveness, Marketing, Media, Digital and Change for Good categories. Jury discussions were held in the format of live conferences with participation of highly recognised and awarded creative directors of the leading agencies from around the world. Watch White Square 2020 Award Ceremony here.
Alena Ustinovich, chairman of board of Association of Communication and Marketing Agencies of Belarus, producer of White Square festival, noted: "For communications industry, this year has been a real challenge in every country around the world, a challenge for each of us and for our teams. Today, as never before, our industry needs a fresh breath, a portion of inspiration and a bit of creative adventurism, which we ourselves usually carry to all spheres of the economy, culture and society as a whole, thanks to Advertising Festivals in general and White Square in particular. I am glad that almost one thousand entries that took part in the festival reflected strong nature of our industry, which is committed and able to win."
So, the Association of Communication and Marketing Agencies of Belarus are glad to present the winners of White Square 2020.
Creative agency of the festival, which received the biggest number of awards – BBDO Moscow, Russia.
Belarusian agency of the festival – TDI Group Belarus.
GRAND-PRIX
- Kak tebe takoe, Elon Musk?, Ruport, Russia
- Russian Yoga School, Zebra Hero, Russia
CHANGE FOR GOOD, S. CHANGE FOR GOOD, S1 Change for Good / Film
Gold
- The Choice, Marvelous LLC, Russia
- Russian Yoga School, Zebra Hero, Russia
Silver
- The safest place, Artem Nugmanov/Self employed, Russia
Bronze
- Closer to moms, Salmon Graphics, Belarus
Short-list
- Now You Understand, Not Perfect Riga, Latvia
- Stay at Home, Not Perfect Riga, Latvia
- Fast internet for meaningful use, Not Perfect Riga, Latvia
- My Lockdown, Mr. Da Vinci, Brazil
S2 Change for Good / Print
Gold
- Special Edition, Y agency, Ukraine
Silver
- For More Life, Kraken, Georgia
- Art of Quarantine, Looma, Ukraine
- Equal Colors, White Rabbit Budapest, Hungary
- Read vs. Covid, SEED a creative agency, Kazakhstan
Bronze
- Don't play hide-and-seek with life, Kollegi, Russia
- Off Road, in house, Mood, Peru
- Mask the tunnels, Havas Creative Group Ukraine, Ukraine
Short-list
- Burger King Belgium - Stay Home, Buzzman, France
- The Physical Violence Virus Cell, Cheil Centrade, Romania
- Hair Dryer, Salsa, Peru
- Another seas, entries Another seas: The Sea of Tranquility, Another seas: Acidalian Sea, Ruport, Russia
S3 Change for Good / Radio
Silver
- Sea of ideas, Leo Burnett Ukraine, Ukraine
S4 Change for Good / Campaign
Gold
- We Are Siberia, TUTKOVBUDKOV, russia
- A Team of One, Loong, China
Silver
- Font of Kindness, SMETANA, Russia
- The sound of Indifference, watergunz, Georgia
- Our Sea, Possible Moscow x Suprematika, Russia
- Birds Records, BBDO Moscow, Russia
- N23, Action, Russia
- Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
Bronze
- A Humane Ending, Nord DDB Riga, Latvia
- Bee in touch, Starcom, Leo Burnett Moscow, Russia
- Survivors, BBDO Moscow, Russia
- My Name Is Enough, Doping Creative Agency, Armenia
- Freedom is near, Movie, Russia (moved from S1 Change for Good / Film)
Short-list
- #BoobCulture - Breast Cancer Awareness campaign, Nord DDB Riga, Latvia
- Unsilent bouquet, GForce/Grey, Kazakhstan
- #safeisthenewsexy, Magic Camp (Yandex.Taxi), Russia
- Wheelchange Tours, FCB Lisbon, Portugal
Special prize for great impact
- Font of Kindness, SMETANA, Russia
Special prize for product design
- Wheelchange Tours, FCB Lisbon, Portugal
S5 Change for Good / Interactive
Gold
- Terms Against Bullying, White Rabbit Budapest, Hungary
Silver
- Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
- Lessons Of Auschwitz: Volumetric VR Illustration Tribute By School Students, RT, Russia (moved from S1 Change for Good / Film)
Bronze
- FlyHome, TUTKOVBUDKOV, Russia
- Trip In The Dark, Voskhod, Russia (moved from S4 Change for Good / Campaign)
Short-list
- #TakeMEMEhome, BBDO Moscow, Russia
DIGITAL, D. DIGITAL, D1 Websites
Bronze
- Trip In The Dark, Voskhod, Russia
Short-list
- BBDO Daily, Proximity Russia, Russia
D2 Interactive projects
Bronze
- "Look at the World like a Child", Humanz, Russia
- Dyatlov Group's Journal: The Last Page, Ruptly, Germany
Short-list
- Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
D3 Online video & Viral film
Gold
- Ad that you can feel by skin, Proximity Russia, Russia
Silver
- Russian Yoga School, Zebra Hero, Russia
Bronze
- Last rave, Zebra Hero, Russia
Short-list
- VOKA SMARTFAKE, TDI GROUP, Belarus
- Birds Records, BBDO Moscow, Russia
D4 Pre-rolls
Bronze
- Ad that you can feel by skin, Proximity Russia, Russia
D6 Digital Campaign
Gold
- Birds Records, BBDO Moscow, Russia
Silver
- The Greatest Reads, Contrapunto, Russia
Bronze
- AI Versus, Voskhod, Russia
D7 Viral campaign
Gold
- Russian Yoga School, Zebra Hero, Russia
Bronze
- Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia
Short-list
- VOKA SMARTFAKE, TDI GROUP, Belarus
D8 Social & Influencer Campaign
Gold
- Russian Yoga School, Zebra Hero, Russia
Bronze
- #TakeMEMEhome, BBDO Moscow, Russia
Short-list
- Tera Botin, Leavingstone, Georgia
D9 Native Advertising
Silver
- Perfect Search, BBDO Moscow, Russia (moved from D4 Pre-rolls)
Bronze
- Ad Blindness? Hacked!, getbob agency, Belarus
- Last Rave, Zebra Hero, Russia
D10 Branded tech and innovations
Silver
- The Greatest Reads, Contrapunto, Russia
Bronze
- Dodo open source pizza, BBDO Moscow, Russia
Short-list
- Tone de Cabaret, Socialist, Russia
D11 Digital Craft
Bronze
- The Greatest Reads, Contrapunto, Russia
- Trip In The Dark, Voskhod, Russia
G. MOBILE, G1 Mobile websites
Bronze
- Terms Against Bullying, White Rabbit Budapest, Hungary
G2 Apps
Short-list
- Kinder of the future!, Humanz, Russia
G4 AR / VR / 360Вє videos
Bronze
G5 Activation by location / Voice activation
Gold
- Bee in touch, Starcom, Leo Burnett Moscow, Russia
G8 Mobile Tech and Innovations
Silver
- Bee in touch, Starcom, Leo Burnett Moscow, Russia
T. CREATIVE DATA, T1 Data-enhanced Creativity
Silver
- AI Versus, Voskhod, Russia
Bronze
- Dodo open source pizza, BBDO Moscow, Russia
T3 Data storytelling
Silver
- AI Versus, Voskhod, Russia
T4 Use of Real-time Data
Bronze
- Bee in touch, Starcom, Leo Burnett Moscow, Russia
T5 Social Data & Insight
Silver
- Terms Against Bullying,White Rabbit Budapest, Hungary
Bronze
- Bee in touch, Starcom, Leo Burnett Moscow, Russia
MEDIA, V. CHANNELS
Short-list
V3 Print / Outdoor
- Boosting sales with a single billboard, e:mg, Russia
V4 Ambient Media
Gold
- Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia
- We Are Siberia, TUTKOVBUDKOV, Russia
Silver
- The Death of The Warsaw Palm, Syrena Communications, Poland
Short-list
- Knowledge Leads to Freedom, Leavingstone, Georgia
- Our Sea, Possible Moscow x Suprematika, Russia
V5 Events
Short-list
- Instagram worthy. IKEA x Virgil Abloh, e:mg, Russia
- Nerf battle in real life, e:mg, Russia
V6 Digital platforms
Silver
- Trip in the dark, Voskhod, Russia
V8 Social Platforms
Short-list
- A Letter from the Future, VOZDUH brand & communications, Russia
V9 Technology
Gold
- AI Versus, Voskhod, Russia
Bronze
Short-list
- Tone de Cabaret, Socialist, Russia
V10 Branded content
Silver
- Birds Records, BBDO Moscow, Russia
- All At Once, Voskhod, Russia
Short-list
- 5% is a lot!, 12, Russia
W. EXCELLENCE IN MEDIA
W1 Excellence in Media insights and Stategy
Silver
- Perfect Search, BBDO Moscow, Russia
W3 Excellence in Media Engagement
Gold
- Trivial Pursuit Hotel, Media Agency - OMD Media Direction; Communication Agency - Leo Burnett Moscow, Russia
Silver
- We Are Siberia, TUTKOVBUDKOV, Russia
W4 Use of Data
Gold
- AI Versus, Voskhod, Russia
M. MEDIA CAMPAIGN
M1 Integrated Campaign
Gold
- We Are Siberia, TUTKOVBUDKOV, Russia
Silver
- Complaining, Not Perfect Tallinn, Estonia
Bronze
- #Date_With_Art, Postmen DA, Ukraine
M2 Low Budget Campaign
Gold
- Perfect Search, BBDO Moscow, Russia
Bronze
- Survivors, BBDO Moscow, Russia
M3 Influencer Campaign
Gold
- A Team of One, Loong, China
Silver
- Tera Botin, Leavingstone, Georgia
- Birds Records, BBDO Moscow, Russia
Bronze
- REN TIME, AIDA Pioneer, Belarus
CREATIVE
F. FILM, F1 Film TV/Screens
Bronze
- MATRIX, Forte Grey, Belarus
Short-list
- working hours, Not Perfect Vilnius, Lithuania
- No ties allowed, Voskhod, Russia
F2 Online
Gold
- Birds Records, BBDO Moscow, Russia
- Russian Yoga School, Zebra Hero, Russia
Silver
- VOKA SMARTFAKE, TDI GROUP, Belarus
- The sound of Indifference, watergunz, Georgia
Bronze
- The Kommunalka, Leo Burnett Moscow, Russia
- Series Big Foot, Forte Grey, Belarus
Short-list
- Runners guide to Riga, Nord DDB Riga, Latvia
- Ad that you can feel by skin, Proximity Russia, Russia
- MATRIX SHORT, Forte Grey, Belarus
- Stronger than crisis, Voskhod, Russia
- Carp, AIDA Pioneer, Belarus
Silver
- The Kommunalka, Leo Burnett Moscow, Russia
- All At Once, Voskhod, Russia
- Tatarka - AU, Little Big family, Uzbekistan
Bronze
- Terem "Assortment", Perspecrive Pro., Russia (moved from F1 TV/Screens)
- MATRIX, Forte Grey, Belarus
- The sound of Indifference, watergunz, Georgia
Серия работ NUGO – 007, entry NUGO - 007 - Snow, entry NUGO - 007 - Coolant, Mozaika, Georgia
Short-list
- Uzcard. Easy payment, TBWA \ CAC \ Tashkent, Uzbekistan
- Super Jars, Svetly Story, Russia
K. INTEGRATED
K1 Omni-channel Campaign
Gold
- The New National Anthem Edition, Impact BBDO, UAE
Silver
- The Greatest Reads, Contrapunto, Russia
- Our Sea, Possible Moscow x Suprematika, Russia
Short-list
- Complaining, Not Perfect Tallinn, Estonia
- CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
- My Name Is Enough, Doping Creative Agency, Armenia
K2 Digital Campaign
Silver
- The Greatest Reads, Contrapunto, Russia
- Birds Records, BBDO Moscow, Russia
- Russian Yoga School, Zebra Hero, Russia
K3 Social & Influencer Campaign
Gold
- #TakeMEMEhome, BBDO Moscow, Russia
- Font of Kindness, SMETANA, Russia
Short-list
- Russian Yoga School, Zebra Hero, Russia
K4 Viral Campaign
Bronze
- Russian Yoga School, Zebra Hero, Russia
- My Name Is Enough, Doping Creative Agency, Armenia
K5 Brand Launch / Re-launch Campaign
Gold
- We Are Siberia, TUTKOVBUDKOV, Russia
Bronze
- Dyatlov Group's Journal: The Last Page, Ruptly, Germany
Short-list
- Continental IceContact: “Winter’s revolution” - first ever unmanned test drive of tires”, Action, Russia
K6 Brand Loyalty Campaign
Short-list
- Freedom is near, Movie, Russia
K7 Breakthrough on a Budget
Gold
- Kak tebe takoe, Elon Musk?, Ruport, Russia
Silver
- Survivors, BBDO Moscow, Russia
- Dodo open source pizza, BBDO Moscow, Russia
Bronze
entry N23, Action, Russia
Short-list
- Delivery of Fate, Ruport, Russia
K8 Selfpromo
Silver
- DeepBogusky, Andrey Tyukavkin, Latvia
Bronze
- Dyatlov Group's Journal: The Last Page, Ruptly, Germany
K9 Creative Strategy
Gold
- Birds Records, BBDO Moscow, Russia
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
Gold
- Birds Records, BBDO Moscow, Russia
Silver
- The Greatest Reads, Contrapunto, Russia
- All At Once, Voskhod, Russia
Bronze
- Tatarka - AU, Little Big family, Uzbekistan
Short-list
- Last rave, Zebra Hero, Russia
N2 Audio branded content
Gold
- Birds Records, BBDO Moscow, Russia
N3 Interactive branded content
Gold
- Dyatlov Group's Journal: The Last Page, Ruptly, Germany
Short-list
- Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
N4 Branded events
Short-list
- Trash talk, Nord DDB Riga, Latvia
N5 Brand experience
Gold
- Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow; Media Agency - OMD Media Direction, Russia
Silver
- Wheelchange Tours, FCB Lisbon, Portugal
Short-list
- Dodo open source pizza, BBDO Moscow, Russia
Special prize - Appreciation award
- Wheelchange Tours, FCB Lisbon, Portugal
O. OUTDOOR
O1 Billboards
Gold
- Kak tebe takoe, Elon Musk?, Ruport, Russia
O4 Ambient
Bronze
- Knowledge Leads to Freedom, Leavingstone, Georgia
- Coming OutDoor, FCB Lisbon, Portugal
- My Name Is Enough, Doping Creative Agency, Armenia
Short-list
- We Are Siberia, TUTKOVBUDKOV, Russia
O5 Innovation in Оutdoor
Gold
- Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE
Special prize for national spirit
- Truck Art Childfinder, Impact BBDO Dubai + BBDO Pakistan + Samar Minallah Khan, UAE
P. PRINT
Silver
Серия работ The Navigate Poster, entry New York, entry Milan, entry London, entry Beijing, Leo Burnett Moscow, Russia
Bronze
- Save Classic Blue (moved from P3 Innovation in Print), White Rabbit Budapest, Hungary
Short-list
- That`s how we write the history, Royal Kusto, Kazakhstan
- Hot Dog, Not Perfect Vilnius, Lithuania
- Turn your intensity on, Not Perfect Minsk, Belarus
- Cashless, Endorphin, Azerbaijan
- A Regular Weapon, Possible Moscow, Russia
P4 Print Craft
Gold
- Equal Colors, White Rabbit Budapest, Hungary
Short-list
Series Dolls, entry Dolls, entry Dolls Blue Dress, Acqua, Italy
R. RADIO & AUDIO
R1 Radio & Streaming
Gold
- Birds Records, BBDO Moscow, Russia
Short-list
- Sea of ideas, Leo Burnett Ukraine, Ukraine
R2 Excellence in Audio
Short-list
- The sound of Indifference, watergunz, Georgia
MARKETING
A. BRAND EXPERIENCE & ACTIVATION
A2 Brand Experience
Silver
- Trivial Pursuit Hotel, Communication Agency - Leo Burnett Moscow; Media Agency - OMD Media Direction, Russia
Short-list
A3 Technology & Touchpoints
Bronze
- AI Versus, Voskhod, Russia
Short-list
- Bee in touch, Starcom, Leo Burnett Moscow, Russia
А4 Consumer Engagement
Bronze
- We Are Siberia, TUTKOVBUDKOV, Russia
Short-list
- N23, Action, Russia
- Ad Blindness? Hacked!, getbob agency, Belarus
- Let's beer more local, GREAT, Russia
- The taste of Moscow, Marvelous, Russia
A5 Strategy
Gold
- Complaining, Not Perfect Tallinn, Estonia, (moved from A6 Campaign)
Silver
- Birds Records, BBDO Moscow, Russia
A6 Campaign
Bronze
- We Are Siberia, TUTKOVBUDKOV, Russia
Short-list
- Russian Yoga School, Zebra Hero, Russia
A7 Breakthrough on a Budget
Gold
- N23, Action, Russia
Silver
- VOKA SMARTFAKE, TDI GROUP, Belarus
Bronze
- Delivery of Fate, Ruport, Russia
Short-list
- Probably the highest beer sampling in the world, proof., Bulgaria, (moved from A2 Brand Experience)
C. PR
C1 PR Practices & Technics
Silver
- A Team of One, Loong, China
Bronze
- N23, Action, Russia
C2 Digital & Social
Silver
- Russian Yoga School, Zebra Hero, Russia
Short-list
- AI Versus, Voskhod, Russia
C3 Influencer
Silver
- Birds Records, BBDO Moscow, Russia
- Kak tebe takoe, Elon Musk?, Ruport, Russia
Short-list
- Russian Yoga School, Zebra Hero, Russia
C5 Campaign
Short-list
- VOKA SMARTFAKE, TDI GROUP, Belarus
H. DIRECT
H1 Channels
Silver
- Kak tebe takoe, Elon Musk?, Ruport, Russia
Bronze
- N23, Action, Russia
Short-list
- Our Sea, Possible Moscow x Suprematika, Russia
H3 Digital & Social
Bronze
- UFC CHATBOT, Outofthebox, Russia
H4 Strategy
Gold
- N23, Action, Russia
H5 Campaign
Gold
- Birds Records, BBDO Moscow, Russia
I. INNOVATIONS
I1 Innovations
Silver
- DeepBogusky, Andrey Tyukavkin, Latvia
Bronze
- Birds Records, BBDO Moscow, Russia
Short-list
- Dodo open source pizza, BBDO Moscow, Russia
Special prize for craziness
- DeepBogusky, Andrey Tyukavkin, Latvia
CREATIVE EFFECTIVENESS
E. CREATIVE EFFECTIVENESS
E1 Short-term Creative Effectiveness
Gold
- Kak tebe takoe, Elon Musk?, Ruport, Russia
E2 Long-term Creative Effectiveness
Short-list
- Online-game about living by touch, Cause marketing agency RedMe (belongs to the group of companies RCG), Russia
E3 Breakthrough on a Budget
Gold
- VOKA SMARTFAKE, TDI GROUP, Belarus
BRANDING
B. COMMUNICATION DESIGN
B1 Creation of New Brand Identity
Gold
- Kurnaya izba, Terminal design, Russia
Silver
- Tashkent City Identity Design, MA'NO Branding, Uzbekistan
Bronze
- OSOM, Voskhod, Russia
- Classic Picnic Identity, Leo Burnett Ukraine, Ukraine
- ME'MOR Architects Award, MA'NO Branding, Uzbekistan
Short-list
- Digital Chain rebranding, Digital Chain, Cyprus
B2 Rebrand / Refresh of an Еxisting Brand
Silver
- Kaspersky rebranding, Plenum.CX, Russia
Short-list
- Forest Cats Redesign, 13 floor, Russia
- ACME "A Journey Through Smart Life" Rebranding Campaign, Caption, Lithuania
- Norebo, Ermolaev Bureau, Russia
- Lamoda Rebranding, Shuka Design, Russia
- We Are Siberia, TUTKOVBUDKOV, Russia
B3 Promotional Printed Materials
Bronze
- CalenDare Agaisnt Plastic, Zuck&Berg, Armenia
- deSidera, Acqua, Italy
B4 Promotional Item Design
Bronze
- Ööloom birdfood package, Newton Marketing, Estonia (moved from X3 Innovation in Рackaging)
Short-list
- Digital Detox Line, Not Perfect Riga, Latvia
- Yellow and white press, Salmon Graphics, Belarus
B5 Brand Environment & Experience Design
Bronze
- The Peak, The Embassy, Italy
Short-list
- Nova Artizana, OTVETDESIGN, Russia
- Kaspersky rebranding, Plenum.CX, Russia
- We Are Siberia, TUTKOVBUDKOV, Russia
B7 Design Craft
Bronze
- #VictoryFont May, RT, Russia
Short-list
- OSOM, Voskhod, Russia
Q. DIGITAL & INTERACTIVE DESIGN
Q1 Website design
Bronze
- See the Future through Our Eyes, Possible Moscow, Russia
Short-list
- Trip In The Dark, Voskhod, Russia
Q3 Social Media Design
Bronze
- #VictoryFont May, RT, Russia
Q4 Design of virtual promo-tools
Short-list
- BBDO Daily, Proximity Russia, Russia (moved from Q1 Website design)
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
Gold
entry Absolut Comeback / Recycle, Drama Queen Communications, Sweden
Silver
- Woodker, PG Brand Reforming Poland, Poland/Belarus
- Premiere of Taste, Depot branding agency, Russia
Bronze
- Like a bird, OTVETDESIGN, Russia
Short-list
- Redesign of “Zelenaya Liniya” (“Green Line”), Ohmybrand, Russia
- Dzuba, LOGA BIGA, Belarus
- Yo&Go, Depot branding agency, Russia
- Veivi: Delicate balance of wellbeing, Depot branding agency, Russia
X2 Packaging of non-food products
Gold
Bronze
- Canonpharma, REPINA branding, Russia
Short-list
- WonderLab, Depot branding agency, Russia
X3 Innovation in Рackaging
Short-list
- Zombeer - beer packaging, SLD Agency, Russia
- Jägermeister custom label, Panda Digital, Russia
- Natural packaging for natural products, Synthesis creative lab, Uzbekistan
PRIZES OF MASS MEDIA JURY
- VOKA SMARTFAKE, TDI GROUP, Belarus
- Traces, AIDA Pioneer, Belarus
- Taxi on batteries, AIDA Pioneer, Belarus
- Art of Quarantine, Looma, Ukraine
- BALKONYARTIST, The Smarts, Bulgaria
- FlyHome, TUTKOVBUDKOV, Russia
Special prize from MASS MEDIA JURY, introduced by Artox Media Digital Group
- Ad Blindness? Hacked!, getbob agency, Belarus
Special prize from MASS MEDIA JURY for humor
- Burger King France – Always Maintain Distance, Buzzman, France
SPECIAL PRIZES FROM FESTIVAL PARTNERS
Special prize from typography Druk-S
- Hair Dryer, Salsa, Peru
Special prize from АКМА (Belarus) for Refreshing Event Solution
- Canada Dry Snow Experience, Furia, Chile
Special prize from АCAR (Russia)
- Complaining, Not Perfect Tallinn, Estonia
Special prize from NAAI (Uzbekistan)
- Quarantine Entertainment, Kinograf, Ukraine
Congratulations to all the prize-winners!
