White Glo Enlists Melbourne Social Co for Millennial-Focused Social Strategy

Melbourne Social Co is proud to announce its appointment as the social media agency for White Glo, one of Australia’s most iconic oral care brands.

White Glo, known for its innovative teeth whitening and dental care products, has engaged Melbourne Social Co to lead its social media strategy and content creation, with a focus on re-engaging a millennial audience who grew up with the brand and introducing White Glo to a new generation of consumers.

“White Glo is a brand that many Australians have grown up with -- it’s nostalgic, it’s trusted, and it has a real opportunity to own the oral care space online,” said Shelley Friesen, founder and director of Melbourne Social Co.

“We’re thrilled to bring our storytelling, creative and strategy expertise to the table to help White Glo reconnect with their loyal millennial customers and inspire a whole new audience to fall in love with the brand.”

With a proven track record of working with both legacy brands and new disruptors, Melbourne Social Co is uniquely placed to guide White Glo through a refreshed social direction.

Known for their creative-first, data-driven approach, MSC will be developing a full-scale content strategy for White Glo across platforms like Instagram, TikTok and Facebook, with a focus on driving brand love, engagement and product awareness.

This new partnership is set to bring a fresh, fun and highly engaging tone to White Glo’s digital presence, with lo-fi video content and scroll-stopping creative leading the charge.