senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

White Claw Rides the Wave in Latest Full CG Ad Campaign

25/08/2023
Production Company
London, UK
505
Share
The campaign was created with VCCP & Girl&Bear and produced by Electric Studios

White Claw, the pioneer of hard seltzer has launched its new social campaign ‘The Difference is Clear’ through creative agency VCCP & Girl&Bear and produced by creative design and animation production studio Electric Studios. 

The campaign features fully CG liquid waves and liquid simulations. Every ripple, splash, and droplet of water has been meticulously crafted to evoke the sensory experience of enjoying a White Claw hard seltzer and outline the aspects of White Claw that make it unique. The CG liquid wave serves as a metaphor for the refreshing and dynamic nature of the product, embodying the brand's commitment to innovation and quality. The film was achieved through real-time physics simulations within Houdini, additional 3D and clever compositing.

Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Companies
Work from Electric Studios
Murals
ISTA
17/09/2024
13
0
POPO
Electric Studios
20/08/2024
5
0
Paralympics Idents
Channel 4
25/07/2024
14
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0