What's a Giant Beached Sausage Doing in This Tourism Campaign?

Bestday.com is a tour operator that offers good prices in the touristic service chain, from hotels to transfers, car rental and flights, including business class flights.

To show how flying more comfortably is affordable for BestDay.com clients, McCann Mexico created a campaign humorously dramatizing the space problem when flying in coach.

The surrealistic commercial shows a giant sausage stranded on a pristine beach, as a group of sunbathers trying to rescue it as if it was a whale. The image moves to show two squeezed passengers inside an aircraft coach class, both reading the news. But when juxtaposed due to the lack of space between them, the news creates a whole different story.