McCann Worldgroup Mexico City
Mon, 17 Apr 2023 08:03:51 GMT
Animal Político is an independent Mexican media created four years ago and thanks to its work it has become one of the main ones in the country, which includes helping citizens to verify rumours that circulate on social networks through a verifichat called The Hound.
Due to its role and to increase awareness about the impact of disinformation in the public sphere, this entity together with Weber Shandwick, McCann and MRM in Mexico developed the first World Museum of Lies.
This can be accessed via this website to browse an exhibition that denotes the fight against misinformation. Taking fake news that has circulated on social networks and with the collaboration of artists who used artificial intelligence (AI) tools, this virtual space available from any part of the world visually graphs the negative impact that this supposed news has, which can affect people´s life.
Rodrigo Tarquino, creative VP of Weber Shandwick Mexico, stated that, “our scope of action is to develop initiatives that make our clients to be significant and generate important connections with their audience. This first World Museum of Lies envisions that and addresses one of the major challenges of our time."
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Categories: Media and Entertainment, Online MediaMcCann Worldgroup Mexico City, Mon, 17 Apr 2023 08:03:51 GMT