What is Brand Gravity and Why Should I Care? The Secret Sauce to Brand Love
When TIME and Statista dropped their 'World’s Best Brands of 2024' list, it drove home this truth: In today’s marketplace, a strong brand is your most valuable asset.
It impacts everything from the customer journey to your sales funnel, and:
- Influences customer preference
- Generates demand
- Sets you apart from the competition
- Protects against disruption
- Cultivates unstoppable advocacy and customer lifetime value
Yet, igniting brand love is no small task.
And though today’s marketers have many channels within their mix to reach and engage their customers - from TV and print; to social media and email; to OOH and PR; and beyond - we fundamentally believe experiential is the most powerful channel to increase your Brand Gravity.
There’s a reason event and experience investments grew by 23% in last year’s Q1 and the fastest growth in the Bellwether Report’s 11-year history.
Each of your events and experiences can spark emotions so powerful, and resonate so deeply, they bond your core customer to your brand for life.
