WEX Appoints ROAST as Its Full Service Digital Agency

Payment giant, WEX, have chosen to partner with independent agency, ROAST for their digital services following a competitive pitch.  

WEX will have ROAST carry out services including SEO, PPC, Display and Paid Social. The digital activity is for EMEA markets.  

The brand approached media and performance agency, ROAST, with the challenge to grow their global revenue by 150% – and in doing so, increase the proportion of the global revenue that is attributed to EMEA. 

James Kenna, account lead, ROAST, said, “The WEX team are a fabulous melting pot of ambition and experience. They have an industry leading product, and a mindset that’s adaptable to change which harbors success. I’m excited to partner not only with the brand, but with their team.”  

Joren Herremans, head of digital marketing, International, WEX, added, “We appointed ROAST because of their extensive B2B expertise and clear understanding of our brief from the outset. We are looking forward to building our strategic roadmap for growth together.” 

WEX is one of Europe’s largest providers of fuel cards, who manage a range of flexible fuel cards in several key markets across the continent.  

The appointment is on-going.