Westpac Tells Heart-Warming Story of Immigrant Family's Bakery

Drawing on the brand’s promise to help Australians in the moments that matter, Westpac has launched the next phase of its Help campaign via DDB Sydney, with a focus on providing much needed support for small business owners across Australia.

Set to the soundtrack of The Masters Apprentices classic Because I Love You remade by Amy Shark, the campaign tells the story of a couple who have emigrated to Australia and open a small business out of necessity, but grow to treasure it for the life and opportunity it gives their family.

The new campaign coincides with the launch of Westpac’s ‘help when it matters’ logo, cementing the brand’s ongoing commitment to providing tangible help to customers when and where it matters to them.



Jenny Melhuish, head of brand, advertising and media, Westpac Group, said: “Our latest campaign brings to life the sheer dedication, challenges and rewards faced by small business owners of today. For many, when operating a family business, it becomes a focal part of that family’s life – the ups and the downs.

“We recognise that there are a myriad of challenges that can come along with operating a small business. Westpac has developed a new online hub with a range of support to help Australians start, grow and maintain a small business – from practical tools and resources for employment and cash flow needs, to products and services that help businesses and staff get paid faster.”

Matt Chandler, creative partner, DDB Sydney, said: “This epic story of grit and sacrifice was a privilege to make. It really pays homage to so many small business owners with similar stories to that of the central character Ali; people who have set out on their own to build a life for their families. We count ourselves incredibly lucky to have such brilliant clients and production partners who make work like this possible.”

The campaign launches nationally across TV, radio, digital, out of home and social, from Sunday, June 2nd.

For more information on how Westpac can support Australian businesses, visit the Westpac Business hub: Westpac.com.au/businesshub.