Wendy’s Gives Its Brand Voice a Voice with Interactive Talking Wendy on TikTok

Roast Day 2023 is here, and Wendy's is shaking things up with a fresh approach. This year, the iconic 'brand-fluencer' is reimagining Roast Day with an interactive and talking Wendy on TikTok and other social platforms, giving voice to the brand with a new twist.

Wendy's marketing success model centres around listening to fans, meeting them where they are, and always finding new ways to break boundaries and think differently. As an iconic 'brand-fluencer' in gaming, sports, pop culture, and social media, the brand is consistently keeping it fresh and re-shaping the rules. 

“Wendy’s iconic social presence is known and loved by fans, so our National Roast Day on TikTok is the perfect platform to introduce virtual Wendy," said McKay Hathaway, executive creative director, VMLY&R. “There’s so much power in what we can do with audio and video. Her tone, delivery and facial expressions allow us to engage and entertain our audience in a new, innovative way while staying true to our authentic, recognizable voice. Our overarching mission pushes us to constantly evolve and always meet our fans where they are – this is a perfect example of Wendy’s exceeding their expectations of how brands engage with consumers.”