Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Wendy's and T-Pain Team Up for Hottest Collaboration of the Summer


Campaign from VMLY&R launches with music video 'Buy U a Frosty' directed by SixTwentySix's Miles & AJ

Wendy's and T-Pain Team Up for Hottest Collaboration of the Summer

Wendy’s and T-Pain (also known as FROS-T-PAIN) are teaming up to create the hottest collaboration of the summer with their new song and music video, 'Buy U a Frosty,' directed by SixTwentySix's Miles & AJ, and a FREE small Frosty with purchase promotion.

‘Buy U a Frosty’ drops on Wendy’s YouTube channel where T-Pain's promise comes to life. The complete music video also been posted in parts on TikTok, creating a buzzworthy playlist for fans to enjoy.

Packed with nostalgia, the music video opens with GRAMMY-winning artist and entrepreneur T-Pain in his studio, which then morphs into a Wendy’s, where Frosty treats are abundant, and the vibes are high. With his signature swagger, T-Pain steps up to the mic and performs a summer Frosty anthem. As he savours the final bite of his Frosty, reality sets in – all special effects have disappeared, and T-Pain realises he’s been in a complete Frosty Time daze and has been sitting in a Wendy’s booth all along.

“Last summer, the Strawberry Frosty was a massive hit, so the bar was raised for this year, said McKay Hathaway, executive creative director, VMLY&R. “That's why we partnered with the legendary hitmaker himself, T-Pain. We’re stoked to embark on this creative journey with him and hope to deliver THE hit of the summer for Wendy's fans everywhere."

Following the official release of the track, it will be made available as an audio track for TikTok users to seamlessly integrate into their own creative content. Wendy's will also curate exclusive material featuring the song, ensuring that fans have easy access and the ability to share in the excitement.

This collaboration promises to be the ultimate summer sensation, blending the iconic T-Pain style with Wendy's irresistible Frosty to make your summer cooler than ever.


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People, Music performance

Categories: Restaurants, Retail and Restaurants

VMLY&R New York, Mon, 05 Jun 2023 15:40:14 GMT