We Are Social Singapore Hires Anton Reyniers as Head of Strategy

Anton takes over from James Honda-Pinder who will be relocating to Tokyo in October for a newly created role within the network as head of growth APAC.

Anton is a creative and communications strategy leader with 20 years of experience working both agency and client side across APAC, the UK, and most recently, the Middle East. He returns to Singapore after a stint leading strategy at Impact BBDO in Dubai.

Throughout his career, Anton has worked at Netflix, leading regional partner marketing creative for APAC and at Google as the head of creative agency partnerships for the region. He has also worked at agencies including BBH, JWT and Ogilvy to lead and deliver creative strategies for clients such as Nestle, Coca-Cola, Lux, Singapore Tourism Board and more. While working in Jakarta, he was also the chairperson of the Account Planning Group (APG) in Indonesia.

We Are Social Singapore has a team of 80 people and works with brands including Samsung Mobile, HBO, UOB and TikTok. It is highly regarded for its innovation expertise, from virtual influencer creation to social-first production capabilities, and its development of AI and XR (extended reality) products for We Are Social’s global future strategy and innovation arm .XYZ.

Nai Yen Wang, managing director of We Are Social Singapore, commented, “We are thrilled to welcome Anton and his strategic and regional expertise to the We Are Social family. Anton comes with the perfect blend of agency and client side experience, offering incredible insights into delivering transformative social led marketing solutions for our clients. He is a great collaborator and business partner and I look forward to driving the next wave of growth with him. I would like to thank James for his contribution to the agency over the last few years and wish him good luck as he steps into his exciting new role within the network.”

Anton commented, “The agency landscape now has two very extreme poles. Those that are nose-diving and those that are ascending. It was absolutely clear when speaking with Nai Yen and Kelson that We Are Social is very much in the latter. I feel very lucky to have joined such a great, nice, fast-thinking and future-facing gang. I look forward to being part of an agency that delivers on the digital expertise and transformation our clients deserve.”