Water Bottle air up Isn’t a Water Bottle in First Ever TV Campaign

air up, the innovative water bottle scale-up from Germany, is launching its first TV campaign in the UK following the appointment of the7stars, the UK’s largest independent media agency, to its UK media planning and buying account. ‘It’s Not a Water Bottle’ debuts across linear TV and BVOD, in a large-scale AV drive running through to 28th March. 

The TV spot from air up and Tres Bien, features a game of tennis on a summer’s day, accompanied by a soothing orchestral rendition of Bach’s Air on The G String. However, cut to a close-up of an air up bottle, and all is not what it seems. The heavily accented German narrator tells us “This is not a water bottle, this is an air up bottle, that flavours water from scent alone”. 

Cue, the record needle pulls violently across the vinyl track. On-court the linesman veers off crashing into the umpire’s chair catapulting the contents of their standard water bottle across the court. The parting shot ends on the air up bottle with the strapline reminding us that ‘It’s not a water bottle’.

air up’s UK launch is curated by the7stars and is their first campaign since winning the account at the start of this year following a closed pitch process against several agencies, managed in house by the brand. 

Will Richardson, country manager UK and Ireland, at air up said, “the7stars team demonstrated a real passion for our business with a strategy to match our ambition. I am excited to take that enthusiasm and vision to the UK market and I can’t wait to see the results.”

Lynsey Brooks, head of client team at the7stars said, “air up is such an exciting brand that has already achieved a lot through DTC outreach and influencer engagement. the7stars’ team is delighted to be on board for the next stage of air up’s growth, delivering broadcast AV audiences here in the UK.”