Watch Top CCOs Discuss Why Creativity Is More Important than Ever

“I think creativity is the most exciting and powerful gift we have as humans.” 

Despite the distractions, creativity is still, for many of us, at the heart of what we love about the business. That sentiment was summed up here beautifully by Malcolm Poynton, Cheil Worldwide’s global chief creative officer.

Malcolm was joined by FCB Global’s Andres Ordóñez, Grey’s Gabriel Schmitt, Saatchi & Saatchi’s Kate Stanners and Serviceplan Group’s Alex Schill for a conversation about the enduring power of creativity in an industry that’s going through all manner of change, from technological to organisational.

Check out the full video of the panel, in which the gang get to grips with the role of the ‘big idea’, the way that AI is and isn’t shaping our creative flow, and much more in a lively discussion hosted by LBB’s very own Emma Wilkie, awards director of The Immortal Awards.

For a deeper dive, a fuller report of the panel can be found here, otherwise settle in for a lively discussion of creativity at a time of seismic change.

All of the LBB & Friends Beach panel videos, brought to us by content sponsor MCA can be found in this collection.