New creative work for Wagon Wheels launches this week. It is the first advertising for the biscuit for five years.
The new work will run across TV and social media from September 25th. Despite not having advertised for a number of years, Wagon Wheels still enjoy a very high brand awareness.
This new work seeks to release that latent equity, and bring Wagon Wheels top of mind once again with the simple message that the biscuit is ‘Epic Inside’.