VTEX and VML to Power H Mart’s Ecommerce, Enhancing the Digital Grocery Shopping Experience

VTEX, the composable and complete digital commerce platform, has been selected by H Mart, the largest Asian-American supermarket chain in the U.S. with over 90 locations across North America, to power its ecommerce operations alongside global creative agency VML, a leading commerce systems integrator and implementation partner. This partnership marks a significant milestone for H Mart in its digital transformation by moving to a modern, SaaS commerce platform.

H Mart has successfully migrated from a legacy commerce platform to VTEX, launching two new online stores. H Mart consolidated their previously separate systems for dry and fresh goods into a unified commerce experience with VTEX. The new platform migration, completed in just seven months, allows customers to order both shelf stable and fresh products in the same cart, while also leveraging store inventory to provide real-time availability information and facilitate efficient picking and packing. 

“We are incredibly proud to welcome H Mart to the VTEX family as our first major grocer in the U.S.,” said Mariano Gomide de Faria, VTEX’s founder and co-CEO. “This collaboration underscores our commitment to providing a modern and scalable digital commerce platform that caters to our clients’ unique needs. By leveraging VTEX’s platform, H Mart can deliver an enhanced shopping experience to its diverse customer base.”

VML, a leading commerce systems integrator and implementation partner, spearheaded the migration. Chris D’Alessandro, VML’s executive director, emphasised the strategic importance of this project: “Working with H Mart and VTEX on this initiative has been a remarkable journey. The speed to market at which we were able to transition and modernise H Mart’s ecommerce operations has enabled a seamless online shopping experience for its customers.”

Key features of H Mart’s new ecommerce platform include use of VTEX’s pick and pack app in the company’s stores to enable seamless in-store picking of products for online orders. By using VTEX’s franchise account and trade policies functionality, H Mart has precise control over product visibility based on the customer’s location, who only see products available locally. The platform also integrates with H Mart’s SAP ERP for category inventory and pricing, tax automation, and payment processing.

“Our team really prioritised a quick go-to-market time to get our new online stores up and running, and VTEX and VML made it happen,” said Vince Colatriano, executive vice president at H Mart. “They’ve been instrumental in our digital growth journey, helping us deliver the best online shopping experience to our diverse set of customers. We are excited about the future and the opportunities this new platform will bring to our customers.”

With VTEX’s composable and complete digital commerce platform, H Mart is poised to revolutionise its ecommerce operations and deliver a superior shopping experience to its customers. This partnership represents a critical step in H Mart’s strategy to embrace digital innovation and enhance its market presence in the U.S.

To learn more about VTEX and how it supports brands like H Mart, please visit here.