Voskhod and Tochka Bank Remind Russia its 'Stronger Than Crisis'

At hard times such as today's pandemic, entrepreneurs are struggling on the verge between survival and financial crisis, yet they don’t give up on their beliefs. Advertising agency Voskhod and Tochka bank collaborate to tell an inspiring story about life on quarantine.

All filming was safe and carried out using long telephoto lenses and drones to abide by social distancing restrictions. The participants were keeping safe distance between each other, and some of the mini-stories were filmed at home. All characters of the video are real entrepreneurs. The advert features Tochka bank’s CEO Boris Diakonov, bank’s co-founder and CMO Yana Gannik, Ural Opera Ballet Theatre art director Vyacheslav Samodurov, Voskhod agency’s creative director Andrey Gubaydullin amongst many others.

The soundtrack of the video is a remix of the song 'Thank You', written and performed by  famous Ural musician, Sergey Bobunets. The song itself has not yet been released, making this a truly unique case in the history of music.

With the new uplifting video, Tochka Bank expresses its support to all entrepreneurs who found themselves in the times of hardship, much like today's Covid-19 crisis.