Volkswagen Confirms Extension of Global Creative Contract with DDB

The Volkswagen brand has extended its global creative contract with Omnicom’s DDB for three more years which has been Volkswagen’s creative agency for over six decades. The partnership between Volkswagen and DDB has produced some of the greatest and most effective creative work in history, including DDB’s famous 'Think Small' and 'Lemon' VW Beetle campaigns which launched in 1959. 

More recently, DDB and other key Omnicom shops, such as AlmapBBDO in Brazil, have been working together as a united global group bringing together the best of the holding company's creative talent. In addition, Omnicom will broaden its partnership with Volkswagen to include precision marketing capabilities as they transform the company’s customer experience and production processes. This newly formed group will be fully integrated with the media team at Omnicom’s PHD who also had their contract renewed earlier this year.

Susanne Franz, global CMO for Volkswagen said, “Omnicom and Volkswagen are entering a new era in how we create our communication. The DDB heritage and their depth of knowledge of the Volkswagen brand is unrivalled, and the seamless introduction and integration of new and existing Omnicom partners will take the partnership to a new level. Their care, love and passion for the Volkswagen brand is always felt by our teams.”

Glen Lomas, global president and COO of DDB Worldwide, said, “Volkswagen is part of our DNA and our love for the brand is unconditional. We constantly challenge ourselves and evolve our partnership to deliver more resonant and effective work. This brilliant constellation of talent will bring the soul of the brand and what makes their cars so loved to new generations in every geography. These next three years will be our most important yet.”

“We are proud of the iconic work we’ve done with Volkswagen over the years with DDB at the helm and we are energized about our new and evolving partnership with them,” added John Wren, chairman and CEO, Omnicom. “Our ability to prove to an existing client that, after many years, we are the right partner in their transformation is a clear demonstration of our ability to build strong long-term relationships, while continually adding new offerings.”

This integrated global leadership group will be centred in Berlin and will continue to draw heavily on Omnicom’s talent from around the globe.