VMLY&R Wins Two Grand Prix on First Night of Cannes Lions

VMLY&R has won its first two Grand Prix at Cannes Lions 2022.

VMLY&R New York received a Pharma Grand Prix for ‘I Will Always Be Me’ for Dell Technologies and Intel, in partnership with Rolls-Royce and MND Association. The agency launched a first-of-its-kind book for people living with motor neurone disease (MND) that banks their voices as they read aloud. 

VMLY&R Mumbai picked up a Health & Wellness Grand Prix for ‘The Killer Pack’ for Maxx Flash. An innovative 100% biodegradable packaging that kills mosquito larvae when disposed of in garbage dumps and stagnant water, helping to fight life-threatening diseases like dengue and malaria in India.

Debbie Vandeven - global CCO, comments: "They are the first Grand Prix in Health & Wellness and Pharma for the VMLY&R network. And we are so happy and humbled to kick off the week with two bangs and collect our first Grand Prix in these important categories."

"This innovative idea from VMLY&R brings our brand purpose to life. Maxx Flash believes in creating affordable and effective solutions to eradicate mosquito-related diseases. I am extremely happy with the impact of this solution and I am thrilled to see it recognised with such a high honour at Cannes Lions." said Amit Srivastav, director, Maxx Flash.

"This is a fantastic start for us at VMLY&R and I want to thank the entire team for this amazing achievement. We are truly humbled. It feels great when a good idea gets its due recognition and gets celebrated - this will only push us to do bigger and better." said Mukund Olety, CCO, VMLY&R India.