VMLY&R Network in Colombia Names María Cristina Manosalva Communications Director

VMLY&R has appointed María Cristina Manosalva as corporate communications director for VMLY&R COMMERCE | Geometry and VMLY&R Colombia. María Cristina has a 17-year career in the WPP network and has been working for more than a year on building the content and communication strategy of the VMLY&R COMMERCE | Geometry brand. Maria will now also assume the direction of communications for VMLY&R Colombia.

The objective of her management will be to strengthen the singularities of each agency, their services and cultures, while making visible the synergy between them.

John Lynn, CEO of the VMLY&R network for the Latam region, says: "We are an integrated creative network that operates with two complementary brands under the same vision: 'We create connected Brands'.  Each of our teams play a role in this articulation where the whole is greater than the sum of its parts. In this context, María Cristina's experience will allow us to build an integrated communication strategy that strengthens the set of capabilities that we have in both brands."

VMLY&R's global network has more than 14,000 talents in more than 100 offices worldwide, being perhaps the largest network in Latin America with more than 3,400 employees in the region. In Colombia, with more than 500 talents, these two brands offer specialised services in communication, creativity, experiential, strategy, digital and brand growth.