VMLY&R Malaysia Supercharges Creative Excellence with New Creative Firepower

The new appointments are part of the agency’s new vision of creative excellence, reinforcing VMLY&R’s positioning as a powerhouse for brand experience (BX) and customer experience (CX), fuelling the agency’s unrivalled creative commerce capabilities for its client partners in Malaysia and across the wider region.

Suryadipura Salleh joins VMLY&R Malaysia as executive creative director, handpicked for his unique creative vision and brand of leadership. He partners ECDs Phoecus Lee and KC Aui to set new benchmarks of creative excellence across the agency. A former creative director at Naga DDB, Surya brings with him over 18- years’ experience in various creative roles.

Rounding out the team of creative directors that include See Yee Chan, Senior CD of experiential, and Ai Vee Lim, CD of Digital, is Suffian Rahman and Maura Soewarna. Suffian brings with him more than decade of digital, social and GLC experience and expertise, and was most recently creative director for POS Malaysia Berhad. As part of the expansion of creative commerce capabilities across a wider region, he is joined by Maura in her new role as creative director, Indonesia. Formerly associate creative director at ADA Indonesia, Maura comes with ten years of experience and an intimate knowledge of the Indonesian market and will be responsible for driving overall creative excellence and new business in Indonesia.

As part of the agency’s vision of offering sharper, stronger, and more innovative creative capabilities, another key senior creative is Loreen Eva Lim, who has been appointed as Head of Integrated Creative Services. Loreen brings with her almost 20 years of production experience, most recently as head of content partnerships at MBCS; and will be responsible for streamlining and optimising the agency’s creative services delivery, project management, and boosting creative capabilities with Innovation and Tech.

The senior creative leadership team are supported by associate creative directors: Chow Tatt Ho, Simon Yip, Abiseshana Mohan and Zahir Mazlan.

The new hires will be based out of VMLY&R Malaysia’s office in Kuala Lumpur and report to VMLY&R Malaysia chief creative officer, Didi Pirinyuang who commented, “This additional firepower supercharges our creative and specialist capabilities across all disciplines and every touchpoint of the brand, customer and commerce experience journey; mirroring the agency’s formula of success for brand management and strategic planning.”

Commenting on the new creative hires, VMLY&R Malaysia CEO Kenni Loh, said, “We are thrilled to welcome this dynamic cohort of creative minds to our burgeoning team. In an era, which calls for brand and customer experiences to be seamlessly intertwined with commerce, their talents will undoubtedly drive innovation and elevate the connected experiences we craft for our clients. Malaysia, with its rich tapestry of cultures and progressive digital landscape, offers a fertile ground for creative exploration, and our new team members are poised to harness this potential to its fullest. The future of BX, CX and commerce is bright and with our reinforced creative team, we more ready than ever to lead the charge.”

VMLY&R Malaysia employs over 220 staff at its KL office, providing industry leading Commerce, Experience, Technology and Creative solutions for clients including TM (Telekom Malaysia), Lotus, Proton, KFC, The Coca-Cola Company, Kopi Kenangan, Maybank and more.