senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

TM & VML Capture the True Meaning of CNY in Heart-Warming Ang Pow Campaign

26/03/2024
Brand Activation Agency
Kuala Lumpur, Malaysia
133
Share
Unifi TV’s Ang Pow campaign sets out to break down generational divides and encourage family bonding during the festive period – which has become synonymous with younger generations receiving grilling questions and comments from older relatives
Malaysian telecoms giant, TM and leading creative company VML, showed audiences in the country the true meaning behind older relative’s seemingly misguided comments during Chinese New Year in a sweet new campaign for the brand’s Unifi Exclusive TVBAnywhere+ Premium Zone TV package.

It’s sees Unifi’s adorable fluffy mascot ‘Yunni’, uncovering the ‘love’ behind each harsh question posed by the older generation, providing an opportunity for understanding and connection – along with a QR code Ang Bao from Unifi, promoting the brand’s Chinese New Year family TV packages as the perfect way to bond during the festive season.

Running through January – February, the campaign generated a 10.7% uplift in website traffic compared with last year.


KC Aui, executive creative director, VML Malaysia said, “This campaign aims to bridge the generational divides which can create tension among families at this time of year. By revealing the thoughtful intention behind seemingly insensitive comments, we hope to inspire more understanding and connection, coupled with the opportunity for family bonding over Unifi’s high quality TV packages.”
 
VML Malaysia employs over 200 staff at its KL office, providing industry leading Commerce, Experience, Technology and Creative solutions for clients including TM, Lotus, Proton, KFC, The Coca-Cola Company, Kopi Kenangan, and more.

SIGN UP FOR OUR NEWSLETTER
Work from VML Malaysia
Ang Pow
Ang Pow
26/03/2024
11
0
19
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0