VML Showcases Why Ford's Mobile Service Is Convenient for Everyone, Especially Vampires

Ford Mobile Service is the ultimate convenience for Ford Owners. It will come to you to take care of your vehicle. And it’s especially helpful if you can’t leave the house. So, with Halloween right around the corner, VML had a little fun with someone who really can’t leave the house during the day, a vampire. The social video called “Castle” (created by VML) is running this month during Spooky Season on paid social, organic social, and dealer paid media.

“We know that work that is culturally and contextually relevant plays well in the social space. To connect more with our owners and customers during peak social moments throughout the year like Halloween, we created something that would stand out, make people smile and most importantly show the benefits of Ford Mobile Service. It’s proven to be a fun option for Dealers to add into their media mix.” said Sue Mersch, executive creative director, VML.