VML Names Jeff Geheb CEO of VML Enterprise Solutions

VML, a global brand creative and digital transformation company, has announced the promotion of Jeff Geheb to chief executive officer of VML Enterprise Solutions. VML Enterprise Solutions is VML’s rapidly expanding $1.5 billion technology and transformation division. VML Enterprise Solutions unites VML’s technology transformation, commerce, customer experience and consulting capabilities and leverages the strength of WPP Open's AI-driven operating system. Jeff will continue to report to Jon Cook, global CEO.

"VML has always been a unicorn with our level of world class brand creativity and enterprise-level technology all connected in one company. We have been proud to consistently be ranked as one of the top brand creative agencies in the world. And we certainly have great competitors in that space. But none that also possess the scale of connected transformation, commerce, cx and consulting alongside that brand creativity that we have at VML. For more than 20 years, Jeff has been an architect and pioneer of that unique fusion in all he and his team have built in VML Enterprise Solutions. I couldn’t be more excited for Jeff’s next chapter as CEO of this critical element of VML,” said Jon Cook, global CEO.

VML Enterprise Solutions has experienced strong growth since the launch of VML, adding over 150 clients and contributing to 40% of VML's global business. VML Enterprise Solutions comprises 10,000+ experts across 40+ global offices within the VML global network. The business has driven significant outcomes for VML client partners including Ford, The Coca-Cola Company, Google, IKEA, Sainsbury's, Sherwin-Williams, T-Mobile, and United Rentals.

"The fusion of top-brand creativity and cutting-edge technology has always been VML's greatest market differentiator," said Jeff. "I love leading VML Enterprise Solutions because my teams and I around the world have the opportunity to connect commerce, consulting, customer experience, and digital transformation cohesively. We also get to do this alongside the best brand creative thinking in the world. It's a unique and relevant opportunity that we never take for granted."

VML Enterprise Solutions has earned significant industry recognition, being named a Leader in The Forrester Wave™: Commerce Services and a Strong Performer in Adobe Services and CX Strategy Consulting Services. VML was also recognised as a Visionary in the Gartner Magic Quadrant for Digital Experiences Services, complementing its creative leadership as the #2 Most Awarded Network in the WARC Creative 100. This recognition further solidifies VML’s leadership in delivering end-to-end marketing efforts across shared client portfolios.

In his new role, Jeff will oversee four globally integrated areas of focus in Enterprise Solutions:

Consulting: Advising companies on new opportunities through innovation, brand, and experience strategies while leveraging advanced analytics to drive demonstrable business impact. Consulting offers expertise across growth solutions, transformation consulting, and marketing effectiveness and intelligence measurement.

CX: Delivering end-to-end experience design and implementation services that connect customer needs with business goals through CRM, loyalty solutions, personalization at scale, and digital products and platforms that drive measurable customer engagement.

Commerce: Creating seamless omnichannel retail experiences and platforms that drive revenue growth across direct-to-consumer, B2B, and marketplace channels, supported by WPP's retail media and performance marketing capabilities.

Technology Transformation: Modernising legacy technology systems while implementing AI-driven operating models that increase efficiency and unlock new capabilities, with a focus on reducing risk through proven delivery methodologies that ensure successful transformation.

WPP Open’s AI-powered marketing operating system serves as the foundational platform for Enterprise Solutions, enabling seamless collaboration across tools and technologies. It empowers VML to integrate expertise for delivering solutions in Digital Transformation, Commerce Solutions, Digital Products & Platforms, CRM & Loyalty, Content Supply Chain and much more. This ecosystem drives innovation, scalability, and efficiency, meeting client needs while leveraging its advanced AI capabilities, third-party integrations, and shared knowledge across the network.

The VML Enterprise Solutions portfolio also includes specialised brands that extend the robust offering including commerce platform development through Corebiz, Diff and eNext, marketing effectiveness measurement from Gain Theory and PMWeb, proprietary data platforms via VML MAP, Marketdata and Velvet, consulting through Proto and The Cocktail, and AI-powered content creation leveraging WPP Open technologies.