VML Brings Back Industry-Leading Catalyst Academy for Future Marketing Leaders

VML has announced the launch of applications for its fourth cohort of the Catalyst Academy.

In today’s diverse digital landscape, brands seek experts who can deliver across platforms, from creative content to data-driven experiences. Enter the Catalyst Academy, an award-winning entry-level programme aiming to bring together talent from different backgrounds to build connected experiences and transform businesses.

Building on the success of previous cohorts, which has seen 66 Catalysts trained across EMEA and APAC, the 2025 programme will offer 24 positions in eight EMEA markets: The UK, Italy, Spain, Germany, Denmark, The Netherlands, Saudi Arabia and the UAE.

Since 2021, the programme has demonstrated remarkable success, with 81% of the first cohort securing permanent roles in the business and high levels of both manager and Catalyst satisfaction.

Leo Ip, who joined the 2023 Catalyst programme and is now a Junior Analytics Implementation Specialist at VML UK, commented, “Thanks to the programme, I discovered my strengths and identified areas of improvement, as well as discovering what I enjoy doing the most”.

Designed to accelerate development across 12 months, the Catalyst Academy offers opportunities to take on client briefs and responsibilities whilst giving candidates access to a whole host of personal development opportunities to equip them with the experience and skills to thrive in a competitive industry. These include monthly themed training sessions, opportunities to gain professional qualifications, a seven-week Authentic Personal Brand development programme, and hands-on experience to work together on client briefs.

VML is committed to ensuring that the successful Catalysts reflect the diversity of the region and to creating an inclusive environment where everyone feels welcomed, valued and heard.

New for 2025, VML has partnered with Vizzy to revolutionise the application process, moving beyond traditional CVs to enable candidates to show their creativity and potential in more dynamic ways.

Ewen Sturgeon, CEO of VML EMEA, commented, "The Catalyst Academy brings entry-level talent into a unique programme, offering experience within the world's largest creative and technology company and in turn bringing us the opportunity to develop highly talented future leaders. We look forward to welcoming the fourth cohort and providing the support, mentorship and opportunities they need to thrive and become the driving force behind VML EMEA."

The programme starts in September 2025, with applications open between 6th and 31st May.

Apply here.