Vital Farms Turned a Meme about 'Eggflation' into a Valentine’s Day Ad

With the current rate inflation is growing at, the internet has made it a point to show us how expensive some basic needs/everyday items are getting, and the star of this movement is eggs.

A relatively cheap item began to reach absurd prices, and egg company Vital Farms saw this as an opportunity for a quick laugh and ran with it. Agency GUT enlisted the help of ANIMAL Music to create something that felt worthy of Adele, Whitney, or any of the great ballad icons to sing along to.

ANIMAL's Manuk Hovaghimian created the piece based on the lyrics and original idea by GUT copywriter Caroline Webster. Indie-Folk artist Sydney Altbacker sang it and Rob Grande accompanied her. Voices/Voces talent Carly Augenstein voiced the latter half of the spot.