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Visualising and Scribing Studio Three Blind Mice Unveils New Identity as Think Artfully



Think Artfully’s new visual identity includes an updated logo and website, better aligning the company with its creative capability, services, future ambitions and near-30 year legacy

Visualising and Scribing Studio Three Blind Mice Unveils New Identity as Think Artfully

Founded in 1994, Three Blind Mice began life as a small creative development team providing hand-drawn storyboards, illustrations and graphics for top agencies in London. As the industry landscape continued to change over the years, Three Blind Mice changed with it - adapting and expanding the services it provides, growing its core team, and diversifying its artist roster. Now, nearly 30 years on, Three Blind Mice is stepping into a new era as Think Artfully, having firmly established itself as the go-to for quality storyboards, scribing, animatics and visualisation by agencies and brands alike.

With a mission to create lasting positive change, the studio’s pending B Corp certification has prompted a complete reorganisation of Think Artfully and its associated companies. Think Artfully and its sister companies Jelly London, Jelly Europe and Jelly New York now all sit under the umbrella entity known as TBM Group. From there, all policies and initiatives will roll out across the board, keeping culture, values and ethos shared.

TBM Group owner Chris Page comments, “The creative industries are constantly evolving, and we have always been looking ahead to how we can develop and improve the services that we provide. The Think Artfully rebrand takes all the imagination and craft skills that have made Three Blind Mice such a long-term success into a new era. We are confident that our ethos of adapting to change, combined with our outreach to a growing client base will continue to bring these values to our current customers alongside introducing them to new ones. As part of the new TBM Group, our clients will now have access to a global partner that truly puts craft and innovation first.”

The branding, strategy, visual identity and digital experience design for Think Artfully and TBM Group was carried out by London-based studio Patron. 

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Jelly London, Wed, 21 Sep 2022 15:04:09 GMT